On The Design And Promotion Of Niche Fast Selling Jewelry In The Internet Era

Today,with the rapid development of the Internet,the network has affected all aspects of people's lives.Of course,it also deeply involves jewelry and has a great impact on jewelry design and marketing.People rely on the Internet,through the developed media can quickly receive a variety of information,especially fashion information and marketing trends.Through the concept and design requirements of niche fast-retailing jewelry,the author investigates and compares such brands,analyzes how such brands communicate with customers and promote their own models through the Internet,and makes a full study on existing brands with Internet communication.At the same time,this paper also analyzes the influence of the Internet on jewelry customization and the promotion of niche fast retailing jewelry brand from two perspectives,and summarizes the new mode of "zero-distance" communication concept under the Internet background.Type "zero distance" refers to the Internet make people communication more convenient and quick,the Internet can make people through We Chat,QQ,weibo,little red book of social software such as directional zero distance communication,manufacturers,retailers,jewelry for jewelry designer and customer to establish a barrier-free way to communicate,and ultimately to carry out the jewelry products for design connotation is rich.In practice,this paper applies the concept of "zero distance relationship" to jewelry design.