D Jewelry Company Liaoning District Customer Service Satisfaction Improvement Plan Design Research

With the rapid development of jewelry industry and the improvement of consumers'service consciousness,the competition of domestic jewelry brands has gradually changed from traditional product competition and price competition to service competition.The core competition of jewelry enterprises in the competition is to enhance customer satisfaction,establish and maintain brand image and enhance customer shopping experience.Su,how to improve customer satisfaction and win more customers' brand recognition has become a major issue for D Jewelry Company.Based on the theory of customer delivered value,customer value hierarchy model and ACSI model,this paper establishes the customer service satisfaction model of D Jewelry Company in Liaoning District by using the methods of literature research,questionnaire survey and interview.Type ?,through the design,issuance and recovery of the questionnaire,the reliability and validity of the survey results are analyzed.According to the overall analysis of the survey results,the overall evaluation of customer satisfaction is analyzed.According to the analysis of the impact of customer characteristics on satisfaction,the problem of lack of customer satisfaction is studied.Through the cause analysis,the service consciousness of employees is obtained.Lack of professional knowledge,unskilled operation of order system,lack of comfort of shop environment,inadequate rendering of brand concept,imperfect customer feedback channels lead to the above problems.In order to fundamentally improve the customer service satisfaction of D Jewelry Company in Liaoning District,this paper focuses on the image and skills of employees'service.Four aspects of experience shop environment comfort,standard service process,customer opinion collection and customer condition maintenance are designed to improve customer service satisfaction in Liaoning District of D Jewelry Company.At the same time,through improving staff training system,increasing fund input of experience shop service equipment,establishing effective incentive mechanism,establishing customer feedback channels,etc.Methods The implementation guarantee plan of the promotion scheme was put forward.