"Personalized" Jewelry Design Practice In The Influence Of Internet Marketing Mode

This paper mainly studies the designer’s creative way of opening up under the influence of internet marketing,consciously discovers and screens the network hotspot culture through big data,gives birth to a new design,and then produces the individual creation thought of the designer and the individualized creative behavior of the individual demand of the consumer,and applies it to the practice of jewelry jadeite jewelry.The key lies in the way and conclusion that the designer’s perspective is based on the user-centered principle,and the design thinking mode is adjusted to redefine the design.This paper makes a research and analysis through six aspects,one is the dilemma faced by the traditional marketing mode,and the limitations of the creative way of the individual designer.Second is the new marketing mode of jewelry under the Internet marketing mode.Third,the designer’s way of creation has undergone a "personalized" change.Fourth are the characteristics of "personalized" jewelry design.Fifth is the internet marketing model of the "personalized" design constraints.Sixth is based on the "personalized" jewelry design of the creative way,the use of network hotspot words "Buddha" and jade carving jewelry design combined to carry out innovative attempts,and in order to "personalized" jewelry design practice.Finally,through practice,it is concluded that "personalized" jewelry design can excavate the user’s consciousness and demand from a richer angle,which provides new ideas and ways for the design of jewelry jadeite jewelry,promotes the design iteration of jewelry jade jewelry,and increases the sales volume.