Research On Green Finance Development Strategy Of Commercial Banks Under The Background Of Carbon Neutrality

In recent years,with the implementation of the important policy of "carbon peaking carbon neutralization",our government’s support for green finance has been increasing,and green finance has gradually become the main operation mode of our financial market especially commercial banks.Green finance is the key to achieving green and low-carbon development as well as promoting national development.The rise of green finance has brought new development opportunities to commercial banks under increasing operational pressure and interest rate liberalization and financial regulation.Taking KF branch of Y Bank as an example,this paper analyzes the development status of green finance in this branch in detail.In the first part of this paper,the literature related to green finance at home and abroad is firstly combed and analyzed,and its connotation,characteristics,system,mechanism and other aspects are expounded,and relevant theories are introduced.Then,according to the basic situation of Y Bank KF branch,it analyzes its development history and current situation in green finance business,and points out the existing problems and reasons.Based on this,this paper combines SWOT with PEST and applies Porter’s five Forces model to comb and analyze the green finance development strategy of KF Branch of Y Bank.Finally,in view of the specific development concepts,principles and goals of Y Bank KF branch,detailed content design is provided for its development strategy,and a guarantee mechanism for the development of green finance business is proposed.This study can not only enrich the theoretical development of green finance,but also provide reference for the green finance business of commercial banks facing similar problems.