Research On The Development Strategy Of NET Company Based On The Double Carbon Goal

With climate change and the global energy crisis becoming the focus of common concern of all mankind,green energy-saving and low-carbon environmental protection products have become the inevitable choice of people.In 2020,China officially proposed the "30 · 60" dual carbon target in order to fulfill the responsibility of a major country,protect the ecological environment,and implement the concept of sustainable development.In this context,air energy products,as the backbone of achieving the dual carbon goal,have gained rapid development opportunities both internally and externally.In the context of dual carbon goals,this thesis takes the development strategy of NET company as the research object,analyzes the problems existing in the company’s operation as the starting point,uses modern enterprise development strategy research theory as guidance,and takes advantage of the development opportunities provided by the internal and external market environment and social environment to conduct research around the goal of "becoming the first brand in the professional field of air energy industry" in the segmented field.Through SWOT model analysis,it is concluded that NET company performs better in utilizing opportunities and advantages than in responding to threats and disadvantages.Through the construction of the SWOT matrix,the SO strategy,WO strategy,ST strategy,and WT strategy were analyzed,and it was concluded that NET company should currently choose the SO strategy,which is a growth oriented strategy.At the same time,the QSPM matrix was used to further verify this conclusion.On this basis,further analysis was conducted on the upstream and downstream resources closely related to the development of NET company and the key factors that affect the achievement of goals.The specific implementation of NET company’s development strategy is composed of several sub strategies such as integration strategy,competition strategy,and strengthening strategy,which correspond to the strategic implementation at the company level,business level,and functional level.Finally,the implementation plan and guarantee measures for the development strategy of NET company were proposed to ensure the implementation of the development strategy.