A Company Corporate Culture Construction Strategy Research

In the context of the new era,with the rapid growth of the national economy and the deepening of environmental protection concepts,the new energy industry of environmental protection and energy conservation is gradually being valued by the social market.As a clean and efficient sunrise industry,natural gas has ushered in a "golden period" of development.As a state-owned enterprise and a leading player in the natural gas sales industry within the province,Company A shoulders the important task of long-term stable development,as well as the important responsibility of maintaining social stability and normal residents’ lives.Under the fierce competition and constantly changing situation within the entire Chinese economic market,if enterprises truly want to stand on a relatively stable footing in the market,they need to pay more attention to and continuously improve their overall core competitiveness.And the core competitiveness of the enterprise itself is precisely an important component of the construction of corporate culture.Strengthening the construction of a company’s own corporate culture is bound to promote the long-term stable and sustainable development of the company,help comprehensively shape the good image of the company in domestic and foreign markets,and help domestic enterprises work together to create a good and harmonious environment for economic and social development both domestically and externally.This paper takes the corporate culture construction of Company A as the specific research object,starting from the theoretical basis of corporate culture system and construction.By combining historical literature research,questionnaire survey,theory with practice and other methods,this paper makes A serious investigation,research,analysis and summary of A company’s basic operating situation and the specific status quo of corporate culture construction.And from the spirit construction,system construction,behavior construction,material construction four major aspects of in-depth analysis of A company’s corporate culture construction common problems and reasons.And actively combined with the specific corporate culture strategy research and practice methods carried out at home and abroad in recent years,from the spirit,system,behavior,material and other four levels of summary analysis,put forward the improvement strategy of corporate culture construction,explore and work out some solutions suitable for the construction of corporate culture of A company.Combined with the actual situation of A company,A set of relatively complete safeguard measures are proposed from four key aspects of enterprise organization,material,system and personnel guarantee,providing effective support for the comprehensive protection of A company’s corporate culture construction strategy research.The theoretical research of this paper hopes to provide scientific and effective theoretical help for the development of corporate culture construction of A company in the future,fully mobilize the main enthusiasm of employees of A company,and improve the overall quality management level and overall benefit of the development of state-owned enterprises.At the same time,other domestic enterprises can also obtain the relevant help and experience of corporate culture construction from this study,which has reference significance for similar enterprises in the same industry.