Analysis Of "Two Mountains" Cultural Gene Excavation And Design Translation

Anji Yu Village in Zhejiang Province,as the birthplace of the " two mountains" concept(green water and green mountains are the silver mountain),has a very comprehensive ecological civilization construction practice,from theory to action,from system to planning,from cultural research to the use of market economy tools,there are specific practical demonstration and diversified exploration.The value of its natural resources should not be underestimated.Based on this,this paper takes Anji Yu Village,the birthplace of the "Two Mountains" culture,as the research object,takes the concept of "DNA" in biogenetics as the entry point,draws on the research ideas of cultural landscape scholars on cultural genes,and uses literature,observation,field We use literature,observation and field survey methods to explore the ecological protection,humanistic sentiment,recreational thought and aesthetic level of the " two mountains" concept.The " Two Mountains" concept is a process from human moral bottom line restraint to ecological industry development,in which human society and natural society need to establish a high degree of intimate connection,through the "Two Mountains" concept as a guide to the culture of deep development,in the level of its derivative concepts to human social awareness.In the process of cognition and decomposition of human society through the derivative concepts of the "Two Mountains" concept,the intimate connection between nature,human and society in the context of the "Two Mountains" is analyzed layer by layer.The concept of cultural genes is used to explore in depth the idea of recreation internalized in the " Two Mountains" concept,revealing the correlation,commonality and differences among cultures in the whole,analyzing the correlation between cultural genetic features and the cultural features of recreation in the "Two Mountains",and Two levels of gene refinement(invisible gene and dominant gene)were carried out.The link between the local cultural genes of " Two Mountains" and the translation of recreation clothing design is constructed,and the mental translation(relationship with invisible genes)and visual translation(relationship with dominant genes)are analyzed.Using the idea of recreation as a guide,we analyze the feasibility of the localized natural resources of Yucun for recreation design services,extract the elements of pattern,color,material,type and technique at the design level,and analyze the connotation and characteristics of the local culture of Yucun through design examples in order to explore the path of extracting the localized personality and consensus cultural factors.The cultural cognitive path supplements the artistic cognitive path,and the artistic cognitive path supplements the recreational cognitive path,and gradually improves the cognitive structure of the design subject.Realize internal circulation with cultural ecology and natural ecology,and supplement the deficiency of human social value with natural social value to realize external circulation,thus achieving the goal of information integration,resource complementation and cultural coexistence.The abstract local humanistic sentiment is concretized through green ecological design,thus completing the transformation from perceptual value to rational value.In order to realize the gathering of ecological culture and recreation industry,and provide certain reference significance and value for contemporary recreation clothing design service.