Research On Dual-channel Supply Chain Pricing Consideringthe Fair Concerns Of Retailers Under The Carbon Tax Policy

At present in the world,due to the large amount of carbon dioxide emissions,there are a lot of negative effects such as extreme weather and species extinction.Many countries and regions have developed relevant policies to reduce carbon emissions.Among all kinds of environmental protection policies,carbon tax plays the most obvious role.In addition,more customers are beginning to realize the importance of low carbon and environmental protection of products,and they will consider the low carbon properties of products when they buy products.Along with the development and perfection of network technology,the rapid rise of ecommerce,which makes more consumers will shop online.In order to increase the sales of goods,many enterprises open online flagship stores and establish a dual-channel model online and offline while having traditional stores.However,most of the research on dualchannel supply chain is dominated by manufacturers,and retailers can only make decisions as followers.In some supply chains,retailers will compare their interests with those of manufacturers,resulting in fairness concerns.When the interest gap is wide,they will even make irrational behavior decisions.Based on the above background,under the background of carbon tax policy,this paper introduces the two behavioral factors of consumer low-carbon preference and retailer’s concern for fairness into the decision-making of supply chain,and explores the relationship between the decision-making of supply chain members and retailer’s concern for fairness under various circumstances,respectively considering the two situations of single channel and manufacturer’s dual channel.The research shows that:(1)Whether it is a single channel or a dual channel opened by the manufacturer,the manufacturer’s concern for fairness and the retailer’s concern for fairness will reduce the carbon emission reduction of the product,which is not conducive to carbon emission reduction.Compared with a single channel,manufacturers open online sales channels to help products reduce carbon emissions.(2)Whether it is a single channel or a dual channel opened by the manufacturer,if the manufacturer cares about the fairness concern,the manufacturer will take the way of reducing the wholesale price of the product to make profit to the retailer,and the wholesale price of the product will decrease with the strengthening of the fairness concern of the retailer.Compared with single channel,the opening of manufacturers’ online sales channel will make the wholesale price lower than that of single channel.(3)Whether it is a single channel or a dual channel opened by the manufacturer,the intensity of retailers’ concern for fairness will have a negative impact on the manufacturer’s profit,and the impact is greater than the retailer’s profit.Considering the fairness of profit distribution in the supply chain,retailers often take revenge and reduce the market demand by raising the price of products,so as to reduce the profit difference between them.What is more interesting is that the behavior of the retailer to raise the price unilaterally cannot effectively alleviate the contradiction.Therefore,it is necessary to strengthen the guidance of the fair concern of both sides.