Research On The Design And Application Of Jiangxi Summer Cloth In The New Chinese-style Women’s Clothing

Summer cloth is a best fabric in ancient China,famous at home and abroad in the Ming and Qing dynasties,known as the "living fossil" in ancient China.Jiangxi is one of the main producing areas of cloth.Since the 20 th century,influenced by the trade protection war,it has led to the continuous loss of overseas markets,and the cloth industry in Jiangxi has suffered heavy losses.The planting area of raw materials is reduced,the cost of weaving is rising,the sales channel is single,the staff of summer cloth is sharply reduced,and even the summer cloth technology is facing the dilemma of no successor.In other major summer cloth producing areas such as Hunan Liuyang,Chongqing Rongchang on the revival of the domestic market,Jiangxi summer cloth has gradually faded out of people’s vision.For the development of Jiangxi summer cloth products,protection and innovation is the top priority.This paper takes "Jiangxi summer cloth" as the research object,and takes the new Chinese-style design style under the popular trend as the carrier to inject vitality into the traditional summer cloth culture.Specifically from the theory,research,questionnaire,case four aspects of the comb,analysis,design and development.Firstly,Explore the definition and fabric characteristics of summer cloth,Through field research,Jiangxi summer cloth and other producing areas summer cloth clothing comparative analysis,To provide research ideas for Jiangxi summer cloth in the direction of clothing design;Secondly,In the face of the new Chinese-style concept,design concept and case analysis,Summarize the rationality,market prospect and cultural value of the application of summer cloth in new Chinese-style clothing;Thirdly,Is a questionnaire survey of the market situation of Jiangxi summer cloth in the new Chinese clothing,Summarize the new Chinese-style summer cloth clothing has the market potential,Improve the fashion degree and comfort of clothing,Cost-effective consumers are more willing to buy;fourthly,Is based on questionnaires,field research,epidemic trend analysis for product development,Inject popular trends and market demand into traditional bundings,Finally,we obtain the design scheme with environmental protection as the theme,Design in the fabric of Enda ma textile fabric,It can both reduce the product cost and improve the fabric comfort.Through stitching,rope embroidery,cloth embroidery and other special embroidery fabric reconstruction way to improve the traditional handmade summer cloth fashion.Add new Chinese elements to the structure.The overall design fully considers the combination of comfort and fashion sense,explores more possibilities of summer cloth as the main clothing fabric,and provides new ideas for clothing design on the road of revitalizing traditional handicrafts.