Research On The Strategic Digital Transformation Of J Enterprise

In the era of digital economy,a new round of information technology is driving industrial transformation,with emerging information technologies represented by cloud computing,big data,the Internet of Things,artificial intelligence,etc.continuously integrating and applying to the manufacturing industry.With the accelerated integration and continuous breakthroughs of information technology and advanced manufacturing technology,digitalization continues to promote the upgrading and development of the manufacturing industry,bringing new opportunities for the transformation and upgrading of traditional enterprises.Implementing digital strategy has become the best strategy for enterprises to upgrade management,improve production technology and win competitive advantages.For enterprises,Digital transformation is no longer a choice question,but a must answer question for survival and development.As a traditional manufacturing enterprise,it is urgent for enterprise J to adapt to the new round of industrial revolution,accelerate the integration of industrialization and digitalization,and study and formulate a Digital transformation strategy in line with enterprise development in the digital economy era.Based on the theory of enterprise strategy,strategic transformation theory and industrial integration theory as the strategic analysis,this paper uses the literature analysis method and case analysis method to specifically analyze the development status,implementation background and strategic environment of Digital transformation of enterprise J,and finds that there are problems such as the low level of digitalization in the production process,backward IT infrastructure,and the need for governance of information silo,Its current traditional business model and business environment cannot meet the long-term development of enterprises,and it needs Digital transformation urgently.By analyzing the external environment of J Company using the PEST method,it was found that policies,economy,society,and technology all provide good support conditions for the digital development of the enterprise;Studying its internal environment,we found that the enterprise has the advantages of talent team,R&D innovation,resource integration and so on.Finally,through SWOT matrix analysis,we found that the enterprise should choose the SO growth strategy as a whole.Therefore,the strategic positioning of enterprise J’s Digital transformation is "data driven,lean management,intelligent manufacturing,industry leadership";The strategic implementation framework of enterprise J’s Digital transformation includes upgrading of digital production level,upgrading of digital infrastructure,improving digital business management,and providing guarantees from capital,talent,system,culture and other aspects to ensure the success of enterprise Digital transformation.