Research On The Operational Efficiency Of FMCG Production Enterprises Under The Background Of Digital Transformation

The huge growth potential of the domestic consumer market has created valuable opportunities for Fast-Moving Consumer Goods(FMCG)production enterprises,but the increasingly fierce competitive environment also makes FMCG production enterprises face many challenges.In this context,it is particularly important to understand the operational efficiency of FMCG production enterprises and explore ways to improve their operational efficiency.At the same time,with the rapid development of the digital economy,digital transformation has increasingly received widespread attention at the corporate and academic levels.However,considering the actual situation,on the one hand,the relationship between digital transformation and the operational efficiency of FMCG manufacturing enterprises has not been empirically tested,and on the other hand,there is still significant room for improvement in the level of digital transformation in the FMCG industry.Therefore,it is necessary to verify the relationship between digital transformation and operational efficiency on the basis of clarifying the operational efficiency of FMCG production enterprises;If digital transformation is beneficial to the improvement of their operational efficiency,it is necessary to further explore the specific path to promote their digital transformation.This not only has important significance for improving the overall level of digital transformation in the FMCG industry,but also can provide methodological support for digital transformation to improve the operational efficiency of FMCG production enterprises,helping enterprises achieve optimal improvement in operational efficiency through high digital transformation levels.On Based on a comprehensive analysis of existing research at home and abroad,this article selects 50 FMCG manufacturers listed in Shanghai and Shenzhen A-shares as the research object,and uses data envelopment analysis,panel tobit regression,and fuzzy set qualitative comparative analysis as the main empirical analysis methods.The research results show that:(1)Less than one-third of the sample companies achieved DEA effectiveness during the observation period,and most enterprises have redundancy in sales expenses,employee numbers,and other inputs,and the gap in operating efficiency between enterprises is expanding.(2)The driving effect of digital transformation on the operational efficiency of FMCG production enterprises has been empirically tested,namely,digital transformation can optimize the input and output situation of FMCG production enterprises,assist in the transformation of multiple links such as production,management,sales,and improve the operational efficiency of enterprises.(3)The qualitative comparative analysis method explores three configuration paths that promote the digital transformation of FMCG manufacturing enterprises.Although the constituent elements are different,they can achieve the same result by different routes and promote the Digital transformation of enterprises.According to the conclusions of empirical analysis,FMCG production enterprises should attach importance to the optimization and improvement of their own operational efficiency,and timely adjust redundant input factors;Actively introduce digital technology into the production and operation of enterprises,promote changes in multiple aspects of enterprise production,management,marketing,and achieve improvement in operational efficiency.Combined with the important role of digital transformation and the current reality of the low level of digital transformation in the FMCG industry,enterprises should,on the one hand,enterprises should pay more attention to talents and digital transformation,on the other hand,they should increase innovation investment to support Digital transformation of enterprises with innovation;The government should guide enterprises to create a good organizational environment,improve the scientificity and accuracy of subsidies,cooperate with the internal conditions of enterprise organizations,and help enterprises to achieve Digital transformation.