Research On The Design Of Tea Culture Creative Products Under Narrative Theory

After thousands of years of accumulation,tea culture is deeply rooted in people’s behavior perception and ideological concepts,and the philosophy of life,aesthetic taste and spiritual pursuit contained in it are widely respected by people.As an important way to express tea culture,consumers require tea culture creative products to pay attention to the deep excavation of cultural spirit and experience on the basis of practical functions and aesthetic value,which is not only the development requirement of tea culture inheritance and dissemination,but also the only way for the development of tea culture creative product market.Introduce narrative theory into the disseminate and expression of tea culture,taking tea culture creative products as the narrative carrier,through the study of narrative theory,explore and summarize the narrative strategy of narrative theory applied to tea culture creative products,so as to provide an effective narrative channel for the experience and expression of tea culture,and extend the spiritual enjoyment and emotional communication of users’ tea culture journey.This paper introduces narrative theory into the design of tea culture creative products,and first discusses the research background,purpose,significance and research status of this topic.Secondly,the concept of narrative theory,tea culture and tea culture creative products is deeply studied,and the application advantages of narrative theory are discussed from the perspective of tea culture creative products.Furthermore,combined with narrative theory and real cases of tea culture creative products,the narrative characteristics,narrative elements and narrative semantic transformation of tea culture creative products are discussed and summarized,so as to provide ideas and directions for narrative application strategies.Then,according to the research of relevant theories and narrative transformation ideas,the design strategy of tea culture creative products was summarized,the design principles were summarized from the three aspects of plot,use process and progressive dissemination of cultural level,and the narrative method of tea culture creative products was developed to determine the narrative theme-conceive narrative structure-design narrative festival-narrative language expression.Finally,the design practice takes Xinyang Maojian tea culture as an example,integrates the above narrative application strategies to promote the design and development,and clarifies the design positioning of Xinyang Maojian tea cultural creative products through field research and questionnaires.Use narrative design methods to complete design practices,and use design principles to refine design schemes to complete the narrative expression of tea culture creative products.It is hoped that the introduction of narrative theory will enhance the expressiveness of the spirit of tea culture,open up the design ideas of tea culture creative products,and further verify the importance of narrative theory to inherit tea culture.