Research On The Design Of Chahar Right Back Banner Regional Culture In Narrative Toys

With the continuous improvement of people’s living standards in our country,the cultural industry in this background development momentum is good,but in the rapid development at the same time facing the lack of innovation,the gradual convergence of design and the lack of regional culture mining.Chahar Right Back Banner has a long history,development so far can be seen Chayouhouqi regional culture extensive and profound,but Chayouhouqi cultural product design is few,it is difficult to drive economic development with the help of cultural product sales.In this thesis,from the perspective of narrative design,the regional culture through the narrative way into the design of toy themed products,to explore the combination of Chayouhouqi regional culture narrative products.This thesis takes user satisfaction as the core to analyze user demand preference,converts user demand into design elements,and combines user portrait and user journey map for design research.In terms of narrative themes,regional landmark buildings of Chayouhouqi,"three Arts of men" and "guard the border Chailha" are extracted to guide users to feel cultural connotations in the use of toys,and to inherit and promote regional culture.