Application Of Graphic Design In Pastry Packaging

In the developing information age,with the improvement of living standards,the public not only pays attention to the taste and style of food,but also has diversified demands for food packaging.At present,the packaging of food is no longer confined to the function of protecting food,but has risen to the appearance,practicality and convenience,and other levels.This paper takes packaging graphic design as the starting point to conduct systematic research and design practice on pastry packaging.First of all,analyze the characteristics of graphic design in existing pastry packaging design based on the specific application principles and forms of packaging graphics.Secondly,through the investigation and study on the existing pastry packaging design cases in the market,summarize the advantages and disadvantages of pastry packaging design,establish the target consumer groups of pastry packaging,investigate the target users,and learn the needs of the target users for pastry packaging.Thirdly,from the perspective of graphic design,this paper proposes five design principles of simplicity,legibility,recognition,decoration,rationality and applicability,which serve as the support and guidance of design practice.Finally,the design practice is guided by the theory of graphic design,including the design of ready-to-eat packaging,sales packaging,gift box packaging and the surrounding design of these three kinds of pastry packaging,specific aspects include the decorative appearance effect of packaging,material selection and application,structure opening mode,etc.Based on the presentation effect of graphic design in the packaging,the design scheme was evaluated and summarized to further demonstrate the guiding role of graphic design for pastry packaging.In order to enhance consumers’ sense of experience and desire to purchase,the convenient,practical and decorative packaging was designed.