Research On The Application Of Neiqiu Intangible Cultural Heritage God In Xingtai Spine Date Seed Characteristic Products Packaging Design

Neiqiu Intangible Cultural Heritage God is a unique traditional woodcut print in Neiqiu County,Xingtai City,Hebei Province,which belongs to one of the New Year paintings.Its worship of gods,simple and unique artistic shapes and production techniques have become one of the treasures of folk art,and it is known as the living fossil of Chinese woodcut prints.The thesis takes Neiqiu intangible cultural heritage god as the research object,and analyzes the problems existing in the packaging design of Xingtai Spine Date Seed characteristic products,including its weak brand image awareness,lack of unique personality differences and insufficient cultural connotation.In response to these problems,this thesis proposes an application strategy,that is,through analysis and positioning,application principles,and innovative design applications,the combination of Neiqiu intangible cultural heritage gods and Xingtai Spine Date Seed characteristic product packaging will create a differentiated image of characteristic product packaging,Gain market competitive advantage and spread Neiqiu’s intangible cultural heritage god culture application strategy.Taking the brand design practice of "Zaoshuizaoqi" as an example,this thesis introduces in detail the application practice of Neiqiu intangible cultural heritage god in the packaging design of Xingtai Spine Date Seed characteristic products.In the design,"Zaoshuizaoqi" was adopted as the brand name,and a brand image with personality and cultural connotation was created by creating brand stories and IP images and other design methods.At the same time,using 10 representative image elements of Neiqiu’s intangible cultural heritage to refine and evolve a characteristic product packaging design with unique style and artistic value.In the end,through detailed design such as packing lists,materials and structural drawings,the complete presentation of the brand image and the improvement of consumer experience were realized.To sum up,Neiqiu Intangible Cultural Heritage God has broad application prospects and good marketing value in the packaging design of Xingtai Spine Date Seed characteristic products.The analysis,strategy and application scheme proposed in this thesis provide a reference for other special product packaging design.At the same time,the application of Neiqiu Intangible Cultural Heritage God also helps to promote and inherit this traditional culture,so that more people can understand and know Neiqiu Intangible Cultural Heritage God.This article ultimately uses innovative design concepts and cultural connotations to promote the inheritance and development of the value of Chinese traditional characteristic product packaging and the cultural connotation of intangible cultural heritage.