Research On The Impact Of Market Power On Enterprise Green Innovation From The Perspective Of Social Responsibility

In the background of the establishment and improvement of our green low-carbon circular development economic system,green technology innovation has increasingly become an important driving force for green development,and an important support for fighting hard battles against pollution prevention and control,promoting ecological civilization construction and promoting high-quality development.With the implementation of the 《 Anti-Monopoly Law of the People’s Republic of China(Revised in 2022)》,the influence of corporate market power on green innovation deserves more attention from the academic circle.It is difficult for the industrial organization theory to reconcile the contradiction between “resource effect” and“competition effect” when explaining the influence of market power on corporate green innovation.Combining the viewpoints of organizational inertia theory and legitimacy theory,this paper tries to construct an integrated explanatory framework with corporate social responsibility as the transmission path.Based on the literature review,this paper divides corporate social responsibility into strategic corporate social responsibility and responsive corporate social responsibility,and discusses their mediating roles in the relationship between market power and green innovation.In this paper,the A-share listed companies in Shanghai and Shenzhen from 2010 to2020 are selected as samples.Through empirical research,we find that: first,market power negatively affect corporate green innovation,strategic corporate social responsibility has a masking effect in the relationship between them,and responsive corporate social responsibility plays an intermediary effect.Second,the further examination after grouping according to different property rights nature and life cycle found that state-owned enterprises and enterprises in the growth and maturity stage provided better empirical evidence for the above research conclusions.The main contributions of this paper are as follows: first,existing studies have limited market power to the industry level,which makes it difficult to reconcile the theoretical divergence between “resource effect” and “competition effect”.This paper examines the influence mechanism of market power on corporate green innovation from the perspective of organizational inertia,providing a new perspective for resolving this divergence.Second,taking social power as the entry point,this paper explores the mediating effect of different types of corporate social responsibility on the relationship between market power and green innovation with the combination of legal pressure,which helps to explain the differences in behavioral tendencies and paths of enterprises with different market power to promote green innovation through fulfilling social responsibility in Chinese context.Third,most of the existing studies are based on developed countries.Based on the realistic background of China,This paper takes A-share listed companies in Shanghai and Shenzhen as research samples to provide empirical evidence from emerging market economies at the micro enterprise level for the policy making and management practice of green innovation.