The Research On The Influence Of Corporate Social Responsibility On Green Innovation

Improving the level of green innovation is an important way to realize the sustainable development strategy of enterprises at present.Reducing energy consumption and improving resource utilization is the focus of manufacturing enterprises,which means that limited resources should be rationally and efficiently allocated.Whether there will be a spark collision between corporate social responsibility and green innovation,and through what mechanism we do not know.Green dynamic capability is an important part of the development needs of the company,which is closely related to the internal and external of the enterprise.It can explore the external information and internal integration resources,and whether it can play a role in the relationship between CSR and GI needs further discussion.Therefore,this paper focuses on the impact of CSR on enterprise GI,and tries to explore the mechanism of action from different angles.This paper firstly combed the relevant corporate social responsibility,green innovation,green dynamic capabilities and altruistic motives related literature and theory,based on the theory of stakeholder theory,resource-based view and dynamic capability theory,the introduction of CSSR and GDC to analyze enterprise GI drive mechanism,put forward the corresponding research hypothesis.At the same time,the survey data of 443 Chinese manufacturing enterprises were collected as the research object and tested by linear regression method.The results show that(1)CSR practice has a significant promoting effect on GPDI and GPCI;(2)GDC also plays a significant role in promoting GPDI and GPCI respectively;(3)GDC plays a mediating role between CSR practice and GPDI and GPCI respectively;(4)AM negatively moderates the effect of CSR on GI.This study reveals the influence mechanism of CSR on green innovation from the perspective of dynamic capability,expands the theory of green dynamic capability,and provides new guidance for Chinese manufacturing enterprises to improve the level of green innovation.Combined with the research conclusions,this paper puts forward relevant management suggestions from the perspectives of CSR,GI,GDC and AM.Finally,based on the idea of topic selection,research object and data source,the limitations of this study and the development of future research are summarized.