Research On The Activation Path Of Ruichang Paper-Cut Art Under The Background Of Cultural And Tourism Integration

Paper-cut art as a gem of our country folk art,spread a very wide range,different paper-cut genre and multiple paper-cut style,let the paper-cut art become more rich and kind.Among them,Ruichang paper-cut is our country paper-cut art genre important branch.After thousands of years of development and the inheritance of numerous generations of paper-cut artists,Ruichang paper-cutting,as a traditional folk art in Jiangxi province,has formed its unique paper-cutting style.It has been invited to be exhibited abroad and its popularity has been greatly enhanced.Ruichang paper-cut was included in the second batch of national intangible cultural heritage representative projects list in 2008.However,due to the impact of market economy,technological development and foreign culture,similar to the current situation of most intangible cultural heritage,Ruichang paper-cut began to face difficulties,its survival and development space is facing severe challenges,and even gradually marginalized.It has become urgent to think about and solve the protection and inheritance of Ruichang paper-cut art.In recent years,along with the continuous improvement of the intangible cultural heritage protection system and the deepening of the protection work,many means,many ways and many aspects of innovation for protection began to seek,Ruichang paper-cut protection inheritance is also ushered in new opportunities.In March 2018,the establishment of the Ministry of Culture and Tourism further promoted the integration of culture and tourism,and the mode of the integration of non-heritage and tourism began to appear.In August 2021,the State Office of China and the State Office issued the Opinions on Further Strengthening the Protection of Intangible Cultural Heritage,which pointed out that the integrated development and high-quality development of intangible cultural heritage and tourism should be promoted under the premise of effective protection.From the perspective of cultural and tourism integration,this thesis takes Ruichang paper-cut art as the research object to explore its activation path.In the part of theoretical research,it explains the concepts related to cultural and tourism integration,paper-cutting art,Ruichang paper-cutting,intangible cultural heritage activation and active inheritance.It sums up and sorts out the related domestic and foreign research status by using the method of literature study,reviews the historical development,theme and artistic characteristics of Ruichang paper-cutting art,and sort out the evolution and process of the function of Chinese paper-cutting art.To find out the possibility and significance of the activation of Ruichang paper-cut art under the functional evolution;Then,from the perspective of cultural and tourism integration and the activation of Ruichang paper-cut art,this thesis discusses the reciprocal relationship between them combined with actual cases,and summarizes the importance and necessity of the dynamic inheritance and activation of Ruichang paper-cut art under the background of cultural and tourism integration.Then,through the field survey to understand the activation,inheritance and development status of Ruichang paper-cut art under the background of cultural and tourism integration,summarizing and analyzing the difficulties encountered in the process of its protection and inheritance.Finally,based on the activation principle of intangible cultural heritage,combined with the predicament of Ruichang paper-cutting art’s activation,inheritance and development under the background of cultural and tourism integration analyzed above,finding the feasible activation strategy,and summarize and propose the integration path of Ruichang paper-cut art and "tourism cultural and creative products","cultural tourism projects" and "digital technology".By focusing on the problems in the inheritance and development of Ruichang paper-cut art under the background of cultural and tourism integration,combined with the background of The Times and relevant national policies,this thesis explores the activation,protection and inheritance methods suitable for paper-cut art in Ruichang,and hopes to provide some references and new ideas for the research on the protection and inheritance of paper-cut intangible cultural heritage in other regions.