Study On Green Production Behavior Of Planting Family Farms In Henan Province

Family farms are an effective organizational carrier to achieve high-quality agricultural development in China and an important support for modern agricultural management systems.Since the 18 th National Congress of the Communist Party of China,China’s family farms have developed rapidly,providing a new direction for the future transformation of China’s agricultural industry management organization and the development of agricultural industrialization.However,due to the limitations of family farms themselves and the differences in local policies,family farms in China generally have the characteristics of weak production capacity,insufficient risk prevention,biased industrial positioning,shortage of investment funds,and lack of ecological awareness.Through the analysis and summary of the development status of family farms,this paper conducts theoretical combing and empirical research on their green production behaviors,and provides relevant supporting policies and suggestions for promoting the green transformation of family farms.The key to the green transformation of agricultural development lies in the adoption of green production technologies.Based on the collection of relevant research data at home and abroad,this paper conducts research on the adoption of green production behavior of family farms according to the theory of planned behavior,the theory of agricultural green development and the theory of agricultural technology adoption,and according to the analysis framework of "current situation analysis-problem proposing-empirical researchpath optimization".Firstly,the development of family farms in the planting industry in Henan Province is analyzed macrographically,and the logic of green production behavior transformation is explored from the theoretical level.Secondly,by analyzing the data collected in the "Henan Province Family Farm Questionnaire Questionnaire",comparing the basic characteristics of family farms and the difference in the cognitive level of green production,it is helpful to deepen the understanding and awareness of different support policies.Then,the factors influencing the green adoption behavior of family farms are empirically studied,and the key factors affecting the adoption of green production technologies in family farms are clarified.Finally,an innovative mechanism to improve the adoption of green production technologies is constructed,and policy suggestions are put forward to promote the green transformation of family farms.The results show that under the pressure factors and motivation factors,the transformation and upgrading of consumption structure and the pressure of ecological environment have prompted a new path of agricultural resource intensification and industrial model ecology.Green cognition has a significant impact on the green production behavior of family farms,and the benefit cognition has also reached a good significance in addition to the agricultural film recycling link.As far as the analysis of the effect of the interaction term is concerned,the effects of the two perception methods on the preparation of fertilizer saving,drug-saving preparation and water-saving irrigation of family farms are still positive in the prenatal and intrapartum links,and both have passed the significance test of 1% level,and the influence coefficient of the interaction term is positive and also passed the significance test of 10%.The results show that the influence of green cognition on the adoption of green technology in the prenatal and intranatal links will increase with the enhancement of benefit cognition.The robustness test of regression was carried out by using the Logit model,and the control variables were basically consistent with the Probit model,indicating that the estimation results were robust.Therefore,it is proposed to improve the communication channels of green production technology and improve the awareness level of green production of family farms.Strengthen supporting agricultural infrastructure and attach importance to the construction and cultivation of family farms;Combined with the differences in family farm operations,policy suggestions such as promoting the green transformation of family farms are classified and promoted.