| Nowadays,people are more concerned about the environment than before,with growing awareness and concern about green product consumption or sustainable product consumption development and environmental protection systems.The idea of green product consumption has changed individuals’ thinking and conduct,even in developing countries like China and Bangladesh,and many more.Lately,China has followed through on a higher natural cost for fast financial development concerning contamination disintegration,turning into "the most environmentally shaky spot on the planet." Green items are harmless to the ecosystem idea that is starting to infiltrate into individuals’ day to day routines.Consumers’ purchase and consumption behavior of any product can have a massive sway on the worldwide climate.For this reason,analyzing consumer behavior toward green items has become the focus of current research in an endeavor to increase individual participation in behaviors that support green consumption.Green consumption behavior is influenced by consumer values,habits,and experiences,which are highly diverse and environment-dependent.Compared with Chinese residents,the willingness and promotion mechanism of Bangladeshi residents to green consumption behavior are different due to differences in pollution levels and values.Therefore,taking the urban residents of Zhengzhou,China,and Dhaka,Bangladesh as the research objects,this paper systematically analyzes the current situation of green consumption,purchase intention,and resident’s cognition and behavior of green consumption in the two cities,compares the two cities,analyzes and explores the promotion structure of green consumption behavior,and provides reasonable suggestions for the two places to improve green consumption.The paper begins with a review of current efforts in research on individual consumption behavior of green products,with an entire field of study focused on environmental impacts,consumption management,purchasing choices and behaviors,and their activities in everyday life.Provide opportunities for further research on the dissertation to provide clients’ views and actions on green consumption.According to the value-belief-norm(VBN)theory,the paper builds a reasonable model with natural qualities as the free factor,personal insight as to the arbiter variable,and green item buy goal as the mediator variable.Influencing factors of purchase intention identify and detect individual perceptions of green production and its ecological value and consumption behavior,try to systematize the research results,and examine the difference in the influence mechanism of Chinese and Bangladeshi residents in green consumption intention.This research is based on consumer buying attitudes toward green products according to the consumer’s economic and health values,how financial and health values influence the buyer to purchase green items,and the brief discrimination of sustainable product buying intention.Also,this study discussed individual perceptions and green consumption behavior and some factors like motivation,interests,experience,and expectations which influence consumer perception of green purchases decision and perception is a space between different aspects of fundamental structure.Conclusion and also discussed what and how intention affects consumers to purchase a green product convenient for the environment on personal health.The paper uses a questionnaire based on independent selection,collecting raw data from the Bangladeshi city of Zhengzhou and the capital of Dhaka.In this comparative study of Chinese and Bangladeshi resident’s perceptions and behaviors of "green consumption." a questionnaire survey was conducted and assessed 350 respondents in different parts of Dhaka City and 267 respondents in other places of Zhengzhou City to complete this review,a quantitative survey-based method to measure green consumption Drivers.In this research,a survey was conducted to collect empirical data.A crosssectional study was considered to design the use of questionnaires to collect data from respondents.The questionnaire was developed for data collection.The questionnaire was conducted in Dhaka and Zhengzhou from February to June 2021.The questions were translated into two different languages,English for Dhaka and Chinese for Zhengzhou.The city was straightforward for participants in both languages to understand.These could make the survey more comfortable for the Chinese and Bangladeshi residents of the participants,as culture was used as a moderating factor.This survey is entirely private and participants do not need to fill in any confidential information in the questionnaire,regardless of gender,age,marital status,child status,education level,occupation,income and place of residence.In this question,the questioner here used 21 questions and used a five formula Likert scale,from strongly disagree,disagree,natural,agree and strongly agree to the most popular and helpful for understanding arrangement.The questionnaire was designed in four different parts:fundamental information part,ecological value,participant perception and green consumption purchase intention face-to-face approach.Some of the data are collected by social communication sites like Facebook,Wechat,and Whatsapp due to the epidemic situation;because some responders are not convenient to face to face talk in an open environment.The paper adopts the quantitative research method.This study attempts to observe the influence of independent variables on dependent variables,the numbers involved,and the relationship between design inspection variables.Therefore,in the research process,the statistical software packages SPSS version 22.0 and Amos version 24.0 are used as the second-era technology of structural equation modeling(SEM)as a statistical instrument for analyzing models and estimating parameters,used SPSS version 22.0 to analyze the collected data set’s reliability text,hypothesis test and correlation and Amos version 24.0 is used to analyze the applicability of the hypothesis model.According to the research purpose and research hypothesis,the process of data analysis using the above methods is separated into three steps: the first step is to conduct a correlation survey,that is,a correlation survey,to identify the correlation between dependent and independent variables in Dhaka and Zhengzhou.In the second step,the structural equation model is applied to determine the influence of independent variables on dependent variables.In the third step of this review,comparison-based speculation is analyzed,which has been used to distinguish the typical average contrast between Dhaka and Zhengzhou.The demographic evidence from Dhaka and Zhengzhou respondents reveals that54.9% from Dhaka and 36% from Zhengzhou were male,and 45.1% from Dhaka and64% from Zhengzhou were female.That means the female responders are more in Zhengzhou than Dhaka.The majority of respondents were 51.4% between 21-and 30 years of age in Dhaka and 65.5% between 21-and 30 years of age in Zhengzhou.64.9%of respondents are unmarried and 35.1% are married in Dhaka.On the other hand,69.7% of respondents’ marital status is unmarried,and 30.3% are married in Zhengzhou.Only 110 responders out of 350 have children in Dhaka city and the number of 69 responders is out of 267 have children in Zhengzhou city.Concerning education level,significant majorities were 46% of participants’ education level undergraduate in Dhaka and Zhengzhou;it was 49.4%.Regarding occupation,most of the responders’ are students,40% in Dhaka and the majority of students,and 36% in Zhengzhou.Similarly,most income levels were 10,000 Taka and below in Dhaka and the majority of monthly income was 3000 Yuan and below in Zhengzhou.The results show in an empirical study that:(1)the direct impact of ecological values on green purchase intention is not significant.There is no direct path between ecological values and green purchase intention in Dhaka and Zhengzhou,which cannot prove their positive correlation.However,the research results of the two cities show that ecological values can promote green consumption through mediating variables on green purchase intention;(2)Ecological value has a direct positive impact on the risk perception caused by climate change.The data analysis results of Dhaka and Zhengzhou show that there is a positive and significant correlation between the ecological value and risk perception of the two cities,which shows that the impact of ecological value on risk perception is positive and effective in the two places;(3)The risk perception caused by climate change has a direct positive impact on green purchase intention.The data analysis results of the two cities show that there is a positive and significant correlation between green purchase intention and risk perception,which shows that the impact of risk perception on green purchase intention is positive and influential in the two cities;(4)Ecological value has a direct positive effect on cost value perception.The data analysis results of Dhaka and Zhengzhou show that there is a positive correlation and significant correlation between the ecological value and cost value perception of the two cities,which shows that the impact of Ecological value on the cost value perception of the two places is positive correlation and significant;(5)Cost value perception has a direct positive impact on green purchase intention.The data analysis results of Dhaka and Zhengzhou show that there is a positive correlation and significant correlation between cost value perception and cost green purchase intention,indicating that the impact of cost value perception on green purchase intention of the two cities is a positive correlation and significant;(6)According to the results of the hypothesis test,Zhengzhou residents have more significant ecological value,cost value perception and green purchase intention of belonging than Dakar residents but less significant about risk perception than Dhaka.Because China is a more collectivist country,it is more active in environmental protection culture and Zhengzhou has a more vital awareness of environmental protection.According to the survey results,Zhengzhou residents view the environmental dilemma more positively than Dhaka residents.From the subjective judgment obtained from the analysis,Dhaka housing has more risk characteristics and severity than Zhengzhou housing.According to the mean value analysis results,residents in Dhaka City perceive the risk of sustainable products more actively than residents in Zhengzhou.Concerning green purchase intention,Zhengzhou housing is more active than Dhaka housing.According to the above research results,this paper also provides some relevant suggestions,which provide helpful enlightenment for producers,governments and institutions in Dhaka and Zhengzhou to formulate a green market strategy and promote green consumption.(1)For the government,it should provide a well-functioning legal and political system.First,the government can introduce a green consumption tax policy and levy a luxury consumption tax;Second,reduce the production cost of green products through tax reduction,distribution,and other policies;Then,through the green product purchase subsidy to reduce the purchase cost of consumers,to improve the cost value perception of consumers,to promote green consumption;(2)For schools and other educational institutions,we should pay attention to the education and cultivation of ecological values.Families and schools can jointly carry out environmental education,instill green consumption awareness and concepts into children from childhood,and increase environmental knowledge education in primary and secondary education;(3)For manufacturers,according to the survey results,some consumers are willing to buy sustainable products but they cannot buy them due to high prices or insufficient supply.Manufacturers can explore the price-sensitive range of consumers through big data and other means,scientifically price green products,provide rich and diverse products for consumers with different consumption levels and different consumer preferences,and provide more information about the advantages of green consumption through marketing strategies.(4)For social service providers,they should provide more information on environmental protection and take measures to improve people’s consumption habits of sustainable products through various environmental activities and advertisements.This study has some limitations.We hope to explore further the behavioral mechanism of consumer green purchase intention under the background of climate change in future research.On the one hand,due to the horizontal design of the questionnaire,it is impossible to track the changes in peoples’ cognition of the structure analyzed in this study over time.Therefore,in the future,large-scale longitudinal surveys can be carried out nationwide to enhance the representativeness of climate change and track consumer behavior changes related to climate change and other factors analyzed in this paper.At the same time,the impact mechanism of individual perception on green consumption intention also needs further research.Perception is a complex multi-dimensional process and this paper only analyzes the impact of personal risk perception and cost perception on residence green consumption intention.In addition to these two dimensions,whether there are other dimensions and whether they impact green consumption intention need to be further explored.In addition,in the research on green consumption,most scholars predict green consumption behavior through green consumption intention and this paper.However,in reality there are differences between green consumption intention and the green consumption behavior,and this positive attitude may be transformed into consumption behavior;Future research should focus on solving the “gap” between the two and explore the factors that lead to the transformation of intention into behavior failure. |
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