Study On The Application Of Dunhuang Murals Flower Patterns In Modern Health Food Brand Packaging Design In Tang Dynasty

As an important part of the decorative patterns of Dunhuang murals,floral patterns contain rich artistic value and cultural connotation.In the Tang Dynasty,when the decorative patterns of Dunhuang murals developed at their peak,flower and plant patterns gradually became the indispensable main body of decoration.At the same time,because of its beautiful shape and appearance,beautiful meaning and rich food nutrition value,flowers are favored by the Tang people,is a symbol of beauty and health.In recent years,with the increasing demand for healthy food and people’s attention to brand image,the application of Dunhuang flower patterns with beautiful decoration and implication in brand and packaging design has gradually become a research hotspot.Therefore,this paper takes the flower patterns in Dunhuang murals of Tang Dynasty as the entry point to carry out its application in brand construction and packaging design of healthy food.The paper is divided into five parts.The first part summarizes the research background,research value and research status at home and abroad,and clarifies the research objectives and themes.The second part is the study and analysis of Dunhuang fresco flower patterns,including its evolution process,flower pattern modeling,flower pattern theme and aesthetic value,for the subsequent design elements selection and refinement of the theoretical image support.The third part briefly describes the long history of flower rain diet in ancient China,and demonstrates that love,praise,eat and appreciate flowers have been integrated into the daily life of ancient people in combination with their flower activities,so as to further build the internal relationship between flowers and health.The fourth part describes the concept of healthy diet,and analyzes the case of healthy diet brand packaging design to help rural revitalization,help the brand construction and upgrading of local specialty food.In the case,the transformation path of cultural symbols in the design is summarized.In the fifth part,the design practice is carried out,and the feasibility of brand construction and packaging design with Chinese artistic interest is expounded.Take this opportunity to expand the application of Dunhuang fresco flower art,provide a new idea for the integration of modern health food,realize the sublimation of local characteristic brand image and enhance the value of the product research significance.