Research On Brand Image Design Strategy Of Qingcheng Maling Huangjiu

Based on the analysis of the visual image characteristics of Maling Huangjiu brand,this paper attempts to build a brand of Maling Huangjiu with traditional cultural connotation through the analysis of positioning,brand design,product packaging and marketing,promote the development of local Huangjiu enterprises.With a thorough understanding of the development of Maling Huangjiu in Qingcheng County,and through the research and analysis of Maling Huangjiu and its brand image,the disadvantages of the brand image of Maling Huangjiu are lack of visual recognition system of the brand image,lack of cultural elements and brand connotation.In the follow-up practice,through analysis,comparison and innovation,the brand image of Qingcheng County Maling Huangjiu will be redesigned to form a brand-new visual identity system,and on this basis,combined with the relevant elements of peripheral design.Making full use of the advantages of the Gansu intangible cultural heritage in the practical design of the brand image of Maling Huangjiu,and transforming the brewing technology of Maling Huangjiu into the advantages of the Khanh Thành Maling Huangjiu brand,by designing ways to package and promote Huangjiu,we can not only show the excellent Chinese traditional culture,but also promote the high-quality development of the local economy and improve people’s living standards,it is also the expectation of the local government.