Research On Competition Strategy In Combustion Business For AT

China’s economy has turned to the stage of high-quality development and is in an important period of strategic opportunity.During the 14 th Five-Year Plan period of the Communist Party of China,the development of a dual circular economy was a hot keyword during the 14 th Five-Year Plan period.The dividends of the national 14 th Five-Year Plan have been gradually released,mainly focusing on scientific and technological innovation,industrial upgrading and factor market reform.The “Proposal for National Economic and Social Development and the Long-term Goals for 1935”deliberating and adopted at the Fifth Plenary Session of the 19 th Central Committee emphasized the continued construction of ecological civilization and the comprehensive development of environmental protection industry.As a company,AT is related to the environmental protection industry,which has advanced waste liquid/solid incineration technology and accumulated a lot of excellent performance after 20 years of development in the Chinese market.Take advantage of this policy to usher in a great opportunity for growth and development.However,the solidification of customer groups,the relatively passive use of project management and the lack of technological innovation are the disadvantages that have gradually emerged in recent years.Based on the theoretical basis of enterprise strategic management,this paper analyses and sorts out area’s internal and external environment,and clarifies the advantages,disadvantages,opportunities and threats of enterprises.Find out the core competitiveness of enterprises through value chain analysis.After a series of reform measures,management upgrade highlights its core advantages;at the same time,it focuses on a unique market positioning.This paper clarifies the SO-based strategic selection method through SOWT analysis,taking both WO and ST into consideration to final out solutions.Through the data collection of pollutants in relevant industries,combined with existing emission standards and analysis of key client’s technical fields for future development.According to existing resources to find our expertise in the field of major and difficult points in the industry.Determine the direction of the company’s future research and development of key technologies in high-temperature thermal oxidation.Determine our market positioning,focus on customer groups and analyze their future development trends.Adopt the strategy of focusing on differentiation:identify waste incineration systems that provide high-tech content for chemical,pharmaceutical,new energy and other enterprise customers.At the same time,relying on the background of G group as a state-owned enterprise,we strive to develop BOO(Building-Owning-Operation)new business filed and try our best to become the main environmental protection sector of G group With its strong influence of state-owned enterprises,we can obtain sustainable and stable development opportunities on a larger market.Therefore,the maximization of improvements depends on the original business model of the number and scale of projects.Realize stable enterprise revenue and develop into a comprehensive service provider in the environmental protection industry.Simultaneously implement a diversified strategy and develop a new business to compensate for the previous development resistance caused by the instability of the number of projects.Based on the new designed competitive strategy structure,this paper makes a series of plans for the key factors and implementation methods of AT incineration business.Analyze and give rationalization suggestions for the Organizational chart,Process R&D,Project management,marketing etc.Provide feasibility programs and effective guarantees for the implementation of competition strategies.We strive to make ate becoming a “All-round Environmental Solution Enterprise with the World’s Most Advanced Combustion Technology.” Through clarifying the above new competition strategy,this paper makes a series of plans for the key factors and implementation methods of the ate incineration business competition strategy.Analyze from the aspects of organizational structure,process development,project management,design team,marketing,etc.,and give suggestions.Provide feasibility programs and effective guarantees for the implementation of the competition strategy.Strive to make AT a “around environmental protection service enterprise with the world’s most advanced incineration technology.”...