Research On Marketing Strategy Of Henan CE Environmental Protection Company

Since China’s reform and opening up,with the development of economy in our country,the environmental problem is increasingly prominent in recent years,environmental protection industry along with the advancement of industrialization,more and more show business is one of the indispensable,and belong to environmental protection industry,waste disposal industry belongs to the franchise industry,concentrated technology enterprises,to enter the industry has a certain threshold,but under the environment of development,henan market growing waste treatment demand,a lot of capital are racing to flood the market for coordination of the cement kiln process,this process of traditional disposal has great advantage on the disposal cost,henan CE company of environmental protection in recent years,there are some questions on waste disposal services,The increase in market demand and the implementation of the cement kiln collaborative disposal project in Henan make it fall into the situation of internal and external troubles.If you want to have a firm foothold in the hazardous waste industry,you can no longer stay on your feet and must adjust your marketing strategy to adapt to the market.How to formulate the current marketing strategy and maintain the market share of Henan province is of great significance.Taking CE Environmental Protection Company of Henan Province as the research object,this paper analyzes the existing problems in product,price,channel and promotion by using relevant internal data of the enterprise and combining the uniqueness of the industry market,and finds out the problems of single product,complex pricing system,single sales channel and low customer stickiness.Secondly,from the macro and micro aspects of the current market environment.Due to the particularity of the industry,it is analyzed from the four aspects of politics,economy,society and technology from the macro perspective.Micro-analysis from the market environment of hazardous waste disposal and industry competition.On this basis,the SWOT analysis method,points out that the current opportunity and competitive threat of external and internal strengths and weaknesses,and then determine the marketing strategy should be taken,it is using its own project operation technical advantages,seize the opportunity,the stable existing market in henan province,the first extension to the big customer technical service,through the extensions services to increase customer viscosity is the base of ensure project operation.After the basic strategy is determined,the market segmentation,target market determination and market positioning are carried out in turn.Finally,based on the 4P marketing theory,the marketing mix strategy suitable for the current situation is proposed,and the implementation of the marketing strategy needs to be guaranteed from four aspects,namely products,talents,services and enterprise system.At present,the hazardous waste disposal industry is undergoing tremendous technological adjustment,so the market is more uncertain than before.It is hoped that the research in this paper can be of some help to the operation and development of CE Environmental Protection Company’s Henan market,and provide reference for the development of other enterprises in similar situations.