Digital Interactive Design Expression Of Shanghai Qipao Culture

As a cultural carrier of a special era,cheongsam itself contains a very long history of national aesthetic connotation and cultural connotation.Shanghai style cheongsam is a regional feature and cultural symbol of Shanghai.Its craftsmanship was included in Shanghai’s intangible Cultural Heritage list in 2007.However,the main social group "Generation Z" does not have sufficient cognition and understanding of the Shanghai Qipao culture.In the era of digital intelligence,it is the focus of this research to adopt a more suitable way to convey the classic culture to the young people and provide more digital design methods for the continuation and innovative development of the Shanghai Qipao culture.This paper uses literature research method,comparative research method,interdisciplinary research method,investigation method and design practice method.Through longitudinal retrieval and summary of the development status and digital inheritance status of Shanghai Qipao and its culture,and horizontal retrieval and analysis of the inheritance status and communication effect of intangible cultural heritage and costume culture,the development feasibility reference method of digital application of traditional cultural content is summarized and analyzed.At the same time,it analyzes the needs of the main group of "Generation Z",insights and summarizes their cultural cognition and behavioral motivation,and makes strategy setting and design implementation of the interactive design application of the Shanghai Qipao culture by combining theory with practice,trying to create and test the digital interactive application design that can stimulate the interest points of generation Z.It is concluded that the application of digital interactive design with virtual characters as traditional cultural content can increase social attributes,create the cultural circle of the Shanghai Qipao,make the audience have connected emotions to the Shanghai Qipao and its culture,activate the cultural vitality through immersive interactive experience,and provide more methods and practical experience for the digital inheritance,development and communication of traditional culture.In addition,personalized user experience is added to the output form of traditional culture,the abstract culture and knowledge points are visualized,and interactive operation and visual sensory images are used to achieve the output effect of experiential knowledge points.