Research On The Digital Communication Design Of Zhenjiang Vinegar Culture Based On Interactive Narrative

General Secretary Xi Jinping once pointed out: "Culture rejuvenates the country and prosperity,and culture strengthens the nation." Culture is the continuation of historical context,the source of national self-confidence,and an important force for building a socialist cultural power.Culture must be passed on and spread.This study combines interactive narrative theory and participatory design method to creatively construct a story model of Zhenjiang vinegar cultural content and apply it to the digital development and design of culture,and guide the digital communication design of Zhenjiang vinegar cultural content through the narrative text and interactive content produced by the model and experiment.For zhenjiang vinegar culture complex cultural attribute,cultural content,through the literature review of zhenjiang vinegar culture after culture category,combined with literature,such as books,network,and the fieldwork multidimensional approach to collect summary of zhenjiang vinegar culture content,and to summarize the cultural content of high correlation is obtained by data processing and classification of zhenjiang vinegar culture terms,In combination with expert questionnaire evaluation,the entry categories are screened to obtain the core cultural content suitable for communication design,and combined with the theoretical basis of interactive narrative,participatory design innovation experiment integrating interactive narrative is conducted on the basis of participatory design process,and finally a story creation strategy model is formed according to the experimental conclusions.Guide the design and application of zhenjiang Vinegar culture interactive narrative H5 picture book "How much Do you Know about Vinegar".Through the communication effect of "What do you know about vinegar" and the usability test of the system,it is verified that the participatory story design model integrating interactive narrative can guide the innovation of cultural content,thus deepening cultural memory and achieving good communication expectation and effectiveness.Innovative design of cultural content based on interactive narrative theory can shorten the distance between users and culture,increase users’ experience of culture,and highlight the advantages of cultural digital communication.This study applies interactive narrative to digital cultural communication,and innovates the interactive narrative story strategy model of Zhenjiang vinegar culture based on the general participatory design process and interactive narrative structure,so as to guide the application practice of digital communication of Zhenjiang vinegar culture,which has certain reference significance for the cultural research of the same type.