| In recent years,with the exchange of international culture,domestic clothing brands have successively boarded the four major international fashion weeks.Chinese traditional culture and art have been excavated,innovated,designed and presented to the world again.The artistic collision between tradition and trend has gradually formed a unique trend style of China.With the blending of artistic trends,traditional folk patterns are favored by the majority of costume designers.The traditional five poison pattern is the symbol pattern of the Dragon Boat Festival in China and one of the Chinese folk auspicious patterns.But at present,its application is more rigid and its dissemination scope is narrow,so there are few opportunities to appear in the market.If its innovative application is applied to China-Chic clothing design,it will shine.Therefore,this study takes the folk five poison patterns as the research object,applies the traditional five poison patterns to the contemporary clothing design based on the China-Chic perspective,and deeply explores the innovative expression of tradition and trend.The research will start from both theory and practice.In the theoretical research,the historical evolution and cultural connotation of the traditional five poison patterns are sorted out through the collation and induction of relevant domestic and foreign documents,in which the focus is on the artistic characteristics formed by the development and evolution of the traditional five poison patterns in various periods,and the artistic design characteristics of its shape,color,composition and other aspects are deeply explored to provide reference for the subsequent innovative practice of the five poison patterns.At the same time,it briefly analyzes the origin of China-Chic and the development process of China-Chic clothing,and summarizes the design characteristics of Guochao clothing from the perspective of brand clothing,focusing on the design characteristics of China-Chic clothing in terms of style,pattern and color,and then summarizes the current design status of China-Chic clothing based on brand design thinking.Through the analysis of the internal relationship between the five poison patterns and China-Chic clothing,this paper adopts the form of questionnaire to observe the public’s views on the innovative application of traditional five poison patterns.In practice,it is the key point,difficulty and innovation of this study.According to the experimental analysis method,we summarized the popular pattern innovation design techniques in the market,focused on the use of direct operation,association and reconstruction,deconstruction and reconstruction methods to carry out the design transformation experiment of the traditional five poison patterns,and carried out the design transformation experiment of the style through the outline modeling of the five poison patterns.At the same time,the innovation of the traditional five poison patterns is shown in the fashion design in a multi-dimensional and multi-level way by means of the current process.Based on China-Chic’s design thinking,this study explores the feasibility and practical value of traditional five poison patterns in contemporary design according to various research methods.It is hoped that through this research,the traditional five-poison pattern will be paid more attention to by more groups,and it can also provide clothing design inspiration for more designers. |