Research And Design Practice Of H5 Advertisement Application For Ming Dynasty Wedding Attire Based On User Emotional Experience

The Ming Dynasty was a culmination period for traditional Han clothing culture in China,and the wedding dress of the Ming Dynasty carried beautiful wishes,aesthetic taste,and social values.It was an important carrier of social and cultural information at that time and had a significant impact on the development of later generations’ wedding dresses.In the context of contemporary socio-economic culture and digital media communication,H5 advertising has become a popular tool for spreading the artistic characteristics and charm of Ming Dynasty wedding dresses in social media.However,there are some problems in the dissemination of Ming Dynasty wedding dresses,such as unclear user positioning,difficult-to-understand classical texts,poor information reception platform experience,and scattered content presentation,which reduce users’ desire to understand Ming Dynasty wedding dresses.Therefore,the focus of this paper is on how to improve the user experience,so that Ming Dynasty wedding dresses can be better disseminated and developed under the carrier of H5 advertising.By improving the way information is conveyed,enhancing the user’s reading experience,and making it easier for users to understand and appreciate the artistic charm of Ming Dynasty wedding dresses,this paper aims to better inherit and develop the culture of Ming Dynasty wedding dresses.This paper is based on the three levels of emotional experience of users: the instinctual level,behavioral level,and reflective level.By comparing and analyzing relevant cases,the advantages and disadvantages of the product are summarized.Based on this,a questionnaire survey and in-depth interviews are conducted on the user group of Ming Dynasty wedding dresses to summarize user needs,conduct feature analysis,and construct user role models,providing data support for design strategies.Finally,a user experience-based H5 advertising design strategy for Ming Dynasty wedding dresses is proposed and practiced,further verifying the feasibility of the H5 advertising design strategy for Ming Dynasty wedding dresses.Ming Dynasty wedding dress H5 advertising also provides a reference for the digital dissemination of Chinese clothing culture.