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Study On Low Carbon Development Strategy Of Y Thermal Power Company

Posted on:2023-05-01Degree:MasterType:Thesis
Country:ChinaCandidate:H WangFull Text:PDF
GTID:2531307061956129Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
Climate change is a fundamental global issue.All countries in the world promote climate control to prevent global warming.China has also proposed the "3060" strategic target.The carbon dioxide emission of the power industry is the highest in the energy industry.The carbon peak,carbon neutralization process of the power industry directly affects the entire process of "3060" strategic.It is necessary to speed up the construction of a clean,low-carbon,safe and efficient energy system and build a new power system with new energy as the main body,leading social change through the low-carbon transformation and development of the power system.Therefore,it is particularly important to study the carbon peak,carbon neutralization and implementation path in the power industry.China’s electric power industry has a strong foundation.The industry competition grows more fierce with the proposal of "3060".Facing unprecedented development opportunities and increasing industry competition,power generation companies must take a low-carbon development path and formulate appropriate low-carbon development strategies.This paper takes Y Thermoelectric Company as the research object,and makes a systematic study on the analysis,formulation,selection and implementation of its low-carbon development strategy.Firstly,this paper sorts out the relevant literatures on corporate development strategy,corporate strategic management,and low-carbon development of the power industry,expounds the relevant theories of strategic management,and clarifies the theoretical system and strategic design process of this paper’s low-carbon development strategy research.Secondly,it interviews Y Thermal Power Company and analyzes the problems existing in the development of the gas-fired power generation business,heating business and new project development under the "3060" strategy.Afterwards,it analyzed the external macro environment,industry competition environment,internal brand ability and operation ability of Y Thermal Power Company,then it obtained the opportunities and challenges of external development and the advantages and disadvantages of internal development.On this basis,a SWOT analysis matrix is constructed,and four alternative low-carbon development strategies are formulated.Then,qualitative evaluation and QSPM quantitative evaluation were carried out on the alternative strategies,and it was determined that Y Thermal Power Company should choose a diversified low-carbon development strategy,take advantages and avoid threats,and expand from the original power generation and heating business to other low-carbon business.Finally,safeguard measures are formulated in terms of adjusting the company’s organizational structure,strengthening the company’s human resource management,and enriching the company’s corporate culture to ensure the realization of the company’s diversified low-carbon development strategy.This paper constructs the low-carbon development strategy of Y thermal power company and improves the development direction of the enterprise.It has strong guiding significance for Y Thermoelectric Company to adapt to the new business form of fierce low-carbon development industry competition,and also provides reference for other power generation enterprises.
Keywords/Search Tags:enterprise development strategy, low-carbon development, strategic management, Y Thermal Power Company
PDF Full Text Request
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