| Enterprise development strategy is a general term for all kinds of strategies of enterprises,which is a theoretical system about how to develop enterprises.Development strategy is an important choice,plan and strategy for enterprise development direction,speed and quality,development point and development ability in a certain period of time.Enterprise strategy can help enterprises to guide long-term development direction,clear development goals,point out development points,and determine the development capabilities needed by enterprises.The real purpose of strategy is to solve the development problems of enterprises and achieve rapid,healthy and sustainable development of enterprises.Strategic management refers to the overall and long-term development direction,objectives,tasks and policies of an enterprise or organization in a certain period of time,as well as the decision-making and management art of resource allocation.Based on the analysis of the related concepts,theoretical development process and related tools of strategic management,this paper combs the purpose and significance of enterprise development strategy,takes Y Environmental Protection Consulting Company as the research object,expounds the background and development strategy outline of Y Environmental Protection Consulting Company,and focuses on combing the macro-environment of politics,economy,society and technology through PEST analysis.Force model is used to analyze the competitive environment of enterprises,and the internal operating environment of enterprises.Through the study of the current situation of enterprises,the main problems in enterprise management are found out,and the ideas to solve the problems are sorted out.Using the theory of enterprise development strategy management,this paper puts forward the development strategic objectives and choice of Y company,and puts forward the development strategic plan for the enterprise management of Y company in the next five years,and puts forward the optimization strategy for the main problems existing in the enterprise management in order to support the realization of enterprise development strategy.Finally,from the marketing,financial management and capital operation,human resources management system and other three aspects,put forward Y environmental protection consulting company development strategy plan implementation safeguard measures. |
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