Zheng Iron Material Thailand, Glass Company, The Development Of Strategic Research

The development of an enterprise has a close relation to the progress of an era. In the fierce market competition, few enterprises can make a success only with luck and accidental chance and the winner must have and adopt an effective strategy. Without the effective strategy, an enterprise will lose the possibility of development step by step.Zhengzhou Railway Wutai Glass Company Ltd is a glass deep-processing enterprise established by Zhengzhou Railway Administration. In its early stage, the company gained high profits and held a relatively high market share in the railway market assisted by railway-affiliated enterprises. With the deepening of the railway system reform, railway locomotive and rolling stock enterprises and many large-scale manufacturers, its most reliable end users, were separated from railway system, which caused the sharp change of supply-demand relation in the locomotive and rolling stock glass market. At the same time, the access of similar products from outside of railway system also brought about huge competition pressures to Zhengzhou Railway Wutai Glass Company Ltd.Based on the combination of theory with practice, with the requirement of adapting to the market change and obtaining the sustainable development, the competition advantages and existing problems facing Wutai are clarified and confirmed through the analysis of inside and outside market environment and its operation and management resources. On the basis of above mentioned, the developing strategy in the future stage is proposed as follows: to be based upon railway market, to create fist products, to take hold of railway market firmly, to play a leading role among the glass deep-processing enterprises, in the meantime, to aim at the market outside the railway market and develop the similar products with the advanced technology and equipment, and to expand the market share step by step.Through the above analyses and researches, it is concluded that the developing brand name products is the effective method for Zhengzhou Railway Wutai Glass Company Ltd to realize the sustainable development. The company should make more efforts to establish the brand name product consciousness, promote product innovation and technical progress, to expand market share from within, and to raise the influence of its product band. The discrepancy of the products from outside of railway sectors is a motive forces for its sustainable development. The company must redouble its efforts on increasing the product diversity, creating new markets, seeking the market vacancy to raise the development potential. The recreation of operation flow, optimization of human resources management, perfection of salary management system and promotion of advanced information system are effective insurances for sustainable development. Management level must be raised comprehensively within the company so as to support the smooth adoption of the whole strategies, only in this way, Zhengzhou Railway Wutai Glass Company Ltd would have the chance to develop in the fierce market competition and become the first-class and well-known glass deep-processing enterprise within the railway system and all over the country.