Research On The Influencing Factors And Promotion Mechanism Of Platform Enterprise ESG Performance

In recent years,with the increasing prosperity of China’s platform enterprises and the gradual penetration of ESG concepts,more and more platform enterprises have begun to pay attention to ESG performance.ESG,short for environmental,social and corporate governance,is an emerging corporate evaluation standard and corporate development concept,and investors and rating agencies focus on the performance of corporate environmental,social and corporate governance,rather than a single financial performance.This has brought new ideas for the comprehensive development and sustainable operation of enterprises,and has been valued and respected by domestic and foreign enterprises.Although ESG of China’s platform enterprises is developing rapidly,it is still in its early stages,and the one-sided understanding or poor performance of ESG concepts can easily cause low ratings and affect corporate image,sustainable development and investment,on the other hand,it may also face huge regulatory penalties.In view of the above problems,this paper adopts a grounded theoretical analysis method,and combines the relevant concepts of sustainable development theory,bilateral market theory and economic externality theory.This paper selects representative enterprises in China with excellent ESG performance in recent years as cases,takes Alibaba Group Holding Limited(abbreviation : Alibaba Corporation)as the main case analysis,Beijing Science and Technology Co,Three Fast Online(abbreviation : Meituan)as a supplementary case to enrich the theory,collects information from multiple angles and channels,and conducts three-level coding of initial coding,focus coding and theoretical coding through Nvivo11,so as to study the influencing factors and mechanisms of ESG performance improvement of platform enterprises.The initial coding conceptualizes and integrates the original data,focuses on coding to analyze the logical relationship between concepts,restores the scattered concepts to a coherent whole,and forms subtaxons and their corresponding conceptual genera.Finally,the essence of subtaxons is analyzed and the main genera is summarized to make the logical relationship between taxonomies clearer.After the introduction of Beijing JD Century Trading Co.,Ltd.(abbreviation: JD)as a theoretical saturation test,no new concept appeared,so the final theory was formed.The results show that the ESG performance driving force of platform enterprises comes from corporate culture,corporate strategy,business performance,corporate image and industry competition by using grounded theoretical research methods.The factors affecting the ESG performance improvement of platform enterprises are basically divided into platform enterprise characteristics,external supervision,data-driven,and corporate social mission.The main influencers of ESG performance of platform enterprises mainly include platform enterprises themselves and multilateral users within the platform.Then,according to the coding results,the ESG performance improvement mechanism of platform enterprises is divided into: ESG performance driving mechanism,external supervision mechanism and self-organization management mechanism of platform enterprise.Through the mechanism analysis of three aspects,it provides a path for the improvement of ESG performance of other similar platform enterprises,and also expands ideas for research in the field of ESG.