| Rural Revitalization Strategy is a grand strategy related to the national economy,the people’s livelihood and social development.The soul casting project of Rural Revitalization is the revitalization of folk culture.Specifically,the key lies in the combination of economic and cultural construction.Intangible cultural heritage,as a unique spiritual symbol that inherits China’s traditional rural folk culture,its protection and utilization closely coincides with industrial development and rural civilization,and becomes a vigorous driving force to promote China’s rural development.This paper focuses on the mass method with the field investigation method as the core,makes an in-depth study and analysis of Fuyang paper cutting,makes full use of cultural and creative design,develops value,makes the best use of everything,and makes it contribute to the revitalization of the countryside.Firstly,the author defines the research background,purpose and significance,and establishes ideas by combining the research status at home and abroad and using theoretical methods.Secondly,by understanding the relevant situation of Fuyang paper cutting,it provides the basis for the design of later works.Thirdly,the relationship between Rural Revitalization and intangible cultural heritage is discussed to guide the direction of cultural and creative design.Then,by returning to cultural and creative design and summarizing excellent cases,we can enlighten our ideas.Finally,based on the SWOT analysis of Fuyang paper cutting,the design is carried out,and finally the results are summarized to complete the final paper.Deeply excavate the long history of the development of Fuyang paper-cut,rationally analyze the current development status,make full use of art design theory and practice,actively carry out cultural and creative design,and put forward their own design scheme for the protection and utilization of intangible cultural heritage,so that Fuyang paper-cut can continue to contribute to the revitalization of the countryside in the process of inheritance and development. |