The Research On The Application Of Yuxi Area Paper Cutting Art In Cultural And Creative Products Based On Design Psychology

As one of the birthplaces of Central Plain Culture,Yuxi Area(the Western Henan)enjoys unique geographical advantages(the fortress of the Yellow River,facing Shanxi Province in the north,Zhengzhou City in the east,and Xi ’an City in the west).And due to its location,Yuxi Area boasts profound and splendid cultural heritages including the unique Yuxi paper cutting art with local characteristics.Yuxi paper cutting art has always kept its original flavor.In other words,whether in the past or at present,it symbolizes people’s pursuit of a better life.In today’s society with rapid economic and cultural development,as an intangible cultural heritage,the paper cutting art should keep pace with the times on the basis of inheritance as well.Meanwhile,how to realize this goal deserves more attention and should be the focus in relevant research.As a carrier of culture,the cultural and creative product is a wonderful bridge to connect traditional folk art and modern design for its general characteristics,which can be applied into the combination of Yuxi paper cutting art and modern design.Meanwhile,with the improvement of people’s living conditions,the usable value of products doesn’t play the sole decisive role in buying products;instead,people pay more attention to the psychological and emotional values of products.Design psychology is a subject in which people’s psychological demands reflect through design by consciousness.In this paper,the author takes the Yuxi paper cutting art as the main research object to explore the design and application of it in cultural and creative products so as to meet the psychological needs of contemporary consumers from the perspective of design psychology.The author hopes that this paper,on the one hand,can make some contribution to the integration of the traditional Yuxi paper cutting art into modern life;on the other hand,it can increase people’s understanding and recognition of this folk art,finally realizing the goal of living inheritance and protection of Yuxi paper cutting art and providing references for other intangible cultural heritage.This paper can be divided into five chapters.Chapter One introduces the background,significance,status,methodology and structure of this research.Chapter Two outlines relevant studies on Yuxi paper cutting,cultural and creative products and design psychology,sorting out the relationship between them.Chapter Three analyzes the elements of Yuxi paper cutting cultural product design through the method of investigation and analysis based on design psychology theory.Chapter Four summarizes the design principles and methods of Yuxi paper cutting cultural and creative products,making design strategies based on the above analysis in the previous three chapters.And Chapter Five extracts the characteristic elements of paper cutting art and carries out the final design practice.