A Research On Development Strategy For DP Tile Company

The ceramic industry is a traditional industry in China,and plays an important role in economy,but the low market entry threshold and the lack of standardized industry management lead to numerous brands and uneven quality.In the future,the industry still has huge room for development.So,we need to understand the development process of the industry,to conduct in-depth research on its industry standards and development strategy management.This dissertation mainly analyzes the development of DP ceramic tile.With the help of enterprise strategic management theory,know more about enterprise’s external and internal environment.By sorting out the resources and capabilities of the enterprise,find out its core competitiveness and clarify the advantages and disadvantages.Then,use the SWOT analysis method to match the enterprise strategy,clarify the development direction of the enterprise,and put forward the overall strategic planning.Then,the competitive strategies which the enterprises should adopt are studied,and the corresponding functional strategies are formulated.Finally,according to the development direction of the enterprise,the corresponding improvement measures and suggestions are put forward,so as to know how to improve the company’s development.Through analysis,this dissertation believes that DP tiles should increase product development and production innovation,and keep up with the market demand to expand product competitiveness.Further combining the concept of "smart home" and "Internet +",we will combine the traditional offline procurement with online marketing to innovate the existing operation model.Then,strengthen enterprise information management,and enhance the comprehensive service ability of customers.Through the above measures,enterprises can timely respond to the market and customer needs,so as to maximize resources and improve market share.