Research On The Application Of Chaoshan Guo Printing Information Visualization In Guo Product Packaging Design

As a mold for folk to make and sample their patterns,Chaoshan Guo printing is not only a material form at the social level,but also an expression of Chaoshan traditional folk culture and aesthetic concepts,and a vivid annotation of the contemporary value of folk art.Under the background of vigorously carrying forward,inheriting and protecting traditional culture and handicrafts and promoting "innovative transformation and innovative development",exploring the information visual design application of traditional handicrafts is an innovative way to revitalize,inherit and protect traditional handicrafts.This paper is using new visual language and information visual design means to carry out the innovative display of Chaoshan Guo printing culture,introducing the packaging of printing products closely connected with printing as the communication carrier,and acting the inheritance information of printing culture on the packaging of printing products,so as to better realize the information communication of Chaoshan Guo printing culture.This topic takes the visual design of Chaoshan Guo printing information as the research object,and takes the packaging design of printing products as the carrier to explore.Firstly,starting from exploring the information characteristics of Chaoshan Guo printing culture,this paper analyzes and integrates the printing information from a multi-dimensional perspective,discusses how the presentation of information visual design injects a new exploration direction into the printing culture,and discusses the information visual design form and presentation method of Chaoshan Guo printing.From the perspective of cultural information visualization,the information content of the printing culture is transformed into visual symbols,and the form of narrative graphic information visualization is adopted to design and present the modeling style,decorative pattern,material and production technology,seasonal and solar terms use,cultural etiquette and customs function,folk culture and traditional creation concept behind the printing at the symbolic level,functional level and connotation level,Through the application and expansion of packaging design,this paper explores information visual design works with a sense of hierarchy and formal beauty to interpret the printing culture,promote the living inheritance of Chaoshan Guoprinting culture,and provide some methods for the research and practice of relevant information visual design.