| In recent years,new information technology has given rise to the fourth time the industrial revolution,through the Internet,big data,AI intelligence,block chain emerging integrated application of digital technology,such as digital elements can influence continuously emerging,will gradually have systemic,revolutionary,the group’s new scientific and technological progress and industrial revolution,further promote the development of new technology,new industries and new forms.The digital revolution will bring more severe challenges and new development opportunities to the development of China’s oil and gas industry.A more real digital world will drive profound changes in traditional industries.The application level of digital technology in various fields of society will directly determine the transformation effect and future development potential of enterprises.Cnooc Tianjin is China’s largest oil production base and plays an important role in ensuring national energy security.In the current wave of digital revolution,traditional oil and gas producers are not immune.Cnooc Tianjin Branch is actively based on the forefront of the development trend of the energy industry,and strives to form digital capabilities with perception and insight,intelligent control,sharing and collaboration,and interconnection development,and is committed to leapfrog enterprise management to digitalization,science and technology,and intelligence.This paper will analyze the external macroeconomic environment faced by enterprises through PEST model,and explore the possible development potential of the industry from different perspectives.SWOT model is used to comprehensively analyze the influencing factors of internal and external environment of the enterprise and summarize its own advantages and disadvantages.Based on the current status of oilfield production digitalization of CNOOC Tianjin Branch,through questionnaire survey,copywriting survey and other ways,the complex problems faced by the digital transformation of oilfield production are sorted out and excavated.It is found that there are four problems in the production process of the company: the construction of oilfield infrastructure digital hardware lags behind,the level of intelligent control of oilfield production process digital software is low,the task coordination of production application system is limited,and the function of production management digital business is missing.According to the overall development strategy of CNOOC,combined with the actual needs of business transformation and innovation development,based on the enterprise operation and management mode to digital,technological and intelligent leapfrog,through the research of cloud computing,big data,artificial intelligence,5G and other digital technology means,Put forward the enabling strategy of digital transformation in terms of the company’s production infrastructure,business process,system application and construction quality,and solve the problems existing in the company’s production process.Based on the guidance of "White Paper on Enterprise Digital Transformation",the evaluation criteria of different dimensions are established,and the evaluation design of oilfield production digital transformation of CNOOC Tianjin Branch is completed.Finally,corresponding guarantee suggestions are put forward for the company’s subsequent production continuous digital transformation iteration.Promote the development of the company to fully implement the new idea,accelerate the depth of fusion of industrialization and information,the realization of digital transformation of all-round,multi-angle,help the company in quality,efficiency and competitiveness of change,to give full play to the demonstration effect in driving the state-owned enterprises,form a pattern of innovation and development,the company innovation vigor,aim to ensure that the company has strong industry competitiveness. |
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