Research On The Development Strategy Of BW Group Dual Platform Development

With the rapid development of the global economy and the continuous progress of society,the protection and utilization of water resources have become increasingly important for governments and societies worldwide.In this context,the integrated water and environmental services industry has also encountered unprecedented development opportunities.As a leading flagship enterprise in the water resource cycling utilization and water ecological environmental protection industries,BW Corporation has established strong market positions in multiple fields and has become a popular research topic for the strategic adjustment of the water resource protection industry.In 2020,the group creatively proposed the "Dual Platform Strategy," consisting of the asset management platform and the operational management platform,to achieve strategic transformation and generate new competitiveness in the ever-changing market,thereby assisting the group in adapting to the internal and external market environments.This article uses the case analysis method to select BW Group as a research object and provides a theoretical basis using research literature on development strategy,business operations of water service industries,and operational models.The research’s theoretical basis includes PEST analysis,Porter’s five forces model,SWOT analysis,strategic management theory,and the theory of competitive advantage.Additionally,interviews were conducted to study and analyze BW Group’s dual-platform development strategy.The findings reveal that:1.To effectively develop BW Group’s dual platforms,it is necessary to consider their internal resource endowments and rely on their platform’s significant advantages.BW Group should highlight its internal resource advantages,adopt a diversified strategy,and digitize it while avoiding its shortcomings.2.The implementation of BW Group’s dual platform development strategy requires(1)actively promoting the endogenous development of the company’s technology,strengthening management improvement,further improving the company’s development and operational efficiency,and increasing its revenue level.(2)Actively carry out technological innovation and promote technology transformation and line work to enhance product market competitiveness.(3)Actively improve the inventory assets to further promote the transformation of its asset-light operation mode.(4)Actively leverage intelligent water services to help the Group better control operational risks,improve operational efficiency,protect water quality and quantity,and promote sustainable development.3.To ensure the smooth implementation of the BW Group’s dual-platform development strategy,proposed measures to ensure the protection of personnel,organization,technology,culture and other safeguards.4.The implementation of BW Group’s strategy needs to strengthen its technical internal development,pursue an innovation-driven road,increase the liquidity of its asset reserves,leverage smart water management,and control operational risks,as well as promote the construction of dual platforms.