Research On The Digital Visual Expression Of Weifang Kite Cultur

The kites in Weifang have formed a unique kite culture by its exquisite production technique and diversified shapes.It is an excellent traditional culture and one of the national intangible cultural heritage,which is favored by the people.How to promote the dissemination and development of Weifang kite culture through digital visual expression design is the question discussed in this paper.Taking the kite culture of Weifang as the research content,it conducts multi-level analysis from the aspects of historical evolution,humanistic customs,skill inheritance and artistic characteristics,and follows the systematic,observable and functional principles of cultural digital translation to carry out diversified design practices such as information graphic design,short video design and model deductive design.Strive to expand the dissemination of Weifang kite culture information and cultural connotation of the purpose.At the design level,the characteristic elements of Weifang traditional kite such as shape,theme,pattern and color are extracted first,and digital transformation is carried out in the way of information graphic.Secondly,the three-dimensional presentation of the interpenetration and connection of structures in the kite skeleton tying is carried out in the form of 3D model deduction.Finally,a narrative,platform-based and modular communication matrix is formed by planning and shooting short videos about a series of stories about inheritors.Through the decomposition and selection of cultural content and features,design practice is carried out to transform the traditional kite culture of Weifang into digital information diagram and record it in the form of digital text,so as to pass on the excellent traditional skills and culture left by our ancestors through the network.