| In the era of knowledge economy,knowledge and technology have a significant impact on social development.For enterprises,the importance of employee motivation is self-evident among various human resource elements.As a manufacturing enterprise,the grass-roots employees are the driving force for the continuous development of enterprise C.How to effectively motivate the grass-roots employees,improve their work enthusiasm,stimulate their work enthusiasm and corporate loyalty has become an urgent problem in the current human resource management of Enterprise C.In order to achieve the high-quality development of enterprise C,It is necessary to find out the problems existing in the current incentive strategy of C enterprise,and put forward the optimization countermeasures of incentive strategy according to the problems,so that C enterprise can continuously adapt to the new market economic environment and realize the rapid development of C enterprise.This paper takes the motivation strategy of the grass-roots employees of C enterprise as the research object,introduces the basic situation of C enterprise,takes the hierarchy of needs theory,fairness theory,two-factor incentive theory as the basis and guidance,uses the interview method,questionnaire survey method and other research methods to find the existing problems in the motivation strategy of the grass-roots employees of C enterprise,systematically and comprehensively analyzes the causes of the existing problems.It also puts forward the incentive optimization strategy and the safeguard measures for the implementation of the strategy in C enterprise.The optimization countermeasures mainly include: the establishment of the salary system based on post distribution and distribution according to work;Building a flexible welfare system;Adopt 360° evaluation to improve the performance appraisal system;Implement multi-level parallel promotion mechanism;Create a scientific training concept and atmosphere.Finally,to ensure the implementation of the optimization strategy,it puts forward the organizational guarantee,system guarantee,personnel guarantee and supervision guarantee.By optimizing the incentive strategy of the grass-roots employees of C enterprise,this paper can effectively tap the potential of the grass-roots employees of C enterprise,improve their work efficiency,mobilize their work enthusiasm and stimulate their work enthusiasm,lay the foundation for C enterprise to create an excellent cigarette factory,constantly promote the transformation and upgrading of C enterprise to high-quality development,and provide a reference for enterprises in the same industry. |