Research On The Dyeing Art Art Of Dunhuang Urban Cultural IP

In a modern society with rapid economic development,China’s cities are also accelerating the pace of change.Modern technology with the Internet and artificial intelligence as its core has brought new impact to urban construction,and China’s urban development has entered a new era,namely the era of urban IP.In the process of shaping a“city name card” to mark the city’s identity,the building of city cultural IP is particularly important.Urban cultural IP is a symbolic and personalized way of cultural expression that is presented by excavating the most core cultural genes and the most typical cultural characteristics of a city and carrying out modernization,fashion,and visualization innovation.Dunhuang is called “The Dunhuang of mankind”,“the Dunhuang of the world” and “the Dunhuang of culture”.The Mogao Grottoes,Crescent Spring,and Ringing Sand Mountain have long been the city name cards of Dunhuang.This paper aims to provide new research and exploration for the establishment of urban cultural IP in Dunhuang City through the artistic image expression of Dyeing.This paper mainly adopts comprehensive analysis method,experience summary method and other research methods to study the combination of Dyeing art and Dunhuang urban cultural IP.The first part analyzes the feasibility of applying Dyeing art to Dunhuang urban cultural IP from the perspective of the characteristics of urban cultural IP under the background of urbanization and the cultural value of Silk Road Dyeing art.The second part explains the definition,connotation,development and evolution of cultural and urban cultural IP,as well as the composition and characteristics of urban cultural IP.The third part analyzes the characteristics and positioning of Dunhuang urban culture,discusses the carrying and spread of Dunhuang urban cultural IP,and locates the elements and presentation of the symbol of Dunhuang urban cultural IP in this study.The fourth part elaborates on the historical origin and internal connection between the Dyeing art and Dunhuang culture,focusing on the analysis of the process flow of traditional Dyeing technology,and expounds the practical path of creating Dunhuang urban cultural IP with the Dyeing art.In the fifth part,three works of Dunhuang urban culture IP are designed and created in the way of expression of Dyeing art,namely,Bright Sacred Land--Dunhuang fresco,Star Journey of Luosa--Mingsha Mountain,And Flying Dragon in the Western Regions--Sanwei Mountain.The homogenization of urban development gives urban planners and the people living in the city a thinking problem.This study attempts to deeply explore the cultural origins of Dyeing art,which was born and spread on the Silk Road,and Dunhuang,an important town on the Silk Road.It also investigates the method of combining Dyeing art and Dunhuang cultural name cards,which not only adds new cultural connotations to traditional Dyeing art but also serves as a reference for the establishment of Dunhuang urban cultural IP.