Post-epidemic YKYL Technology Co.,LTD Competitive Strategic Choice

YKLY Polytron Technologies Inc uses disposable protective gloves as its main business,and has achieved leaps and bounds in terms of industrial accumulation since COVID-19 broke out.In the short term,the explosive growth of performance brings opportunities for the next development of enterprises.In the long run,after the epidemic,on the one hand,the global demand for disposable protective medical devices continues to grow,and the performance is expected to achieve sustained and stable growth.On the other hand,in the follow-up development,enterprises are also facing more fierce external competition,internal enterprise development model needs to be improved and other problems.This paper takes the competitive strategy of ykly Technology Co.,Ltd.as the research object.In the post epidemic era,the industry pattern is sufficient.Formulating a competitive strategy suitable for the development of enterprises can help enterprises better understand the industry environment in the post epidemic era and find out the existing deficiencies,so as to make enterprises have a better foothold and long-term development.Based on the brief introduction of the relevant theories of competitive strategy,this paper analyzes the internal environment of the company by using SWOT analysis method,and obtains the advantages and disadvantages of the internal development of the company,as well as the opportunities and challenges it faces.Using PEST analysis method to analyze the external environment in the post epidemic era,it is concluded that although the competition in the post epidemic era is more intense,the development potential of the company is huge.Using the matrix analysis method to analyze the three competitive strategies in detail,it is concluded that if the company wants to obtain a longer-term development prospect,the differentiated competitive strategy is more scientific and reasonable.At the same time,combined with the development of the industry and the actual situation of the company,build a reasonable and scientific development strategy,and build the company’s competitive strategy on the basis of clarifying the company’s strategic guiding ideology,strategic objectives,vision and mission.In order to better achieve the strategic objectives of the enterprise and clarify the differentiated competition strategy,we need to clarify the competitive advantage of the enterprise through product differentiation,brand differentiation,sales channel differentiation and personnel differentiation,so as to highlight the leading position of the enterprise in the medical device industry.At the same time,through the system guarantee,talent guarantee,capital guarantee and cultural guarantee,we can realize the benign development of the enterprise and realize the higher strategic goal of the enterprise.