Research On Competitive Strategy Of HX Company

In recent years,the rapid development of the new energy vehicle industry,coupled with the long-term and stable development of the 3C digital field,in addition,the energy storage scale of the trillion-level market is in the embryonic stage.The shipment growth rate of lithium batteries in the global side has maintained at more than 20%,and the demand for lithium battery has been increasing.Electrolyte solvent is the main component of lithium fuel cell,and partial bulk industrial production solution is different,high electrolyte solvent catalytic requirements,purification difficulties,industry threshold compared with other higher,especially in precision environmental protection production requirements are very strict,there are certain market entry barriers,industry concentration is higher.The market share is occupied by a few domestic enterprises.As an electrolyte solvent enterprise,HX needs to adapt to the electrolyte solvent market to further increase the price profit and gain more development space with the development gap.Design of competition strategy around this idea is the future development way of electrolyte solvent companies,and it also has a certain reference significance for the development of related small and medium-sized enterprises.The thesis selects HX of electrolyte solvent enterprise as the main research object of competitive strategy,starting with the basic concepts of strategic management,including PEST analysis,Porter five-force model and SWOT analysis,reviewed the relevant literature of HX at home and abroad,and analyzes the ideas and methods of the upstream of the industry.For HX company to develop various external environmental impacts and other factors,from politics,PEST analysis was conducted on various environmental aspects such as economic,social and technical aspects.In view of the external strategic influencing factors affecting the long-term development of HX,an electrolyte solvent enterprise,the Porter five-force model is analyzed from the threat of newcomers,alternatives,the buyer,the supplier,and the competitive relationship with the existing enterprises.The major competitors in the electrolyte solvent industry,S,AK and TD companies were analyzed,together with the external matrix analysis tools to further analyze the opportunities and threats of HX companies.For the electrolyte solvent enterprise HX male Various internal environmental influencing factors of HX summarize HX’s main business,financial data,organizational structure,research and development soft power and production hardware;analyze HX’s value chain,covering manufacturing,marketing,logistics and service,corresponding to HX and internal matrix analysis tools of HX.Comprehensive analysis of HX uses SWOT tools,combined with the company’s vision Life and strategic objectives,analyze the feasibility of HX’s competitive strategy,and finally use QSPM analysis tools to obtain the differentiated competitive strategy of HX,an electrolyte solvent enterprise.Through the above multi-directional analysis,this thesis puts forward the HX company,an electrolyte solvent enterprise,carries out differentiated competition strategy,mainly further proposing strategic guarantee measures from many aspects of continuously increasing R and D investment,speeding up capacity layout,improving market share,and strengthening talent introduction and training.Hope through the study of this chapter,can led by HX enterprise electrolyte solvent enterprises to provide new development ideas,how in clean fuel and related industries increasingly hot international competition,actively looking for suitable market position,and fully grasp the favorable opportunity of the macro environment at home and abroad,further play enterprise core competitive advantage,in the industry in the international competition.