Research On The Impact Of Sino-US Trade Friction On The Financial Performance Of ZBZH Company And Its Countermeasures

Since the establishment of diplomatic relations between China and the United States in 1979,China’s trade with the United States has become increasingly close.After years of development,Sino-US trade relations have become one of the most important bilateral trade relations in the world.With the rapid growth of China’s economy,China’s trade friction or trade barriers in the global market are increasing.After Donald Trump took office in 2017,the US government took a series of trade sanctions against China under the pretext of the huge bilateral trade deficit between China and the US,which further escalated the trade friction between China and the US,which had a great impact on the import and export trade of Chinese enterprises,but also had a series of adverse effects on the financial performance of enterprises.Based on the background of Sino-US trade friction and the existing research results at home and abroad,this paper systematically discusses the specific impact of Sino-US trade friction on the financial performance of ZBZH company,and puts forward countermeasures and suggestions for the adverse impact.Firstly,it introduces the background,research significance,research contents and research methods of the paper,combs the existing literature related to Sino-US trade friction and financial performance,and defines the research theme and direction of this paper;Secondly,it combs and summarizes the basic theories of trade friction and financial performance;Thirdly,it summarizes the causes and process of Sino-US trade friction and the basic situation of ZBZH company,and analyzes the internal mechanism of Sino-US trade friction affecting enterprise financial performance;Next,this paper selects the financial data of the enterprise from2016 to 2019 as the research object,analyzes the impact of Sino-US trade friction on various financial indicators of ZBZH company,and analyzes the impact on the comprehensive financial performance of the enterprise through the entropy weight method.It is found that Sino-US trade friction has an impact on the profitability,solvency,operation ability Development ability and comprehensive financial performance have an adverse impact;Finally,in view of the adverse effects of Sino-US trade friction,this paper puts forward countermeasures and suggestions such as changing enterprise development strategy,strengthening enterprise asset management and improving asset use efficiency.