Research On The Improvement Of Franchising Management Of Gas Station In F Petrochemical Enterprise

As a major part of China’s market economy,franchising has played an important role in the sustained and rapid development of China’s economy.With the national policy regulation,the reform of state-owned enterprises has opened up the oil market,making the competition in the oil sales market more and more fierce.Especially after Petro China has basically occupied most of the northern market and Sinopec has occupied the southern market,the two sides began to penetrate into each other’s market regions.Sinopec introduced foreign private capital by changing the composition of gas stations,Create new franchised gas stations to join the wave of competition.As a subordinate prefecture level company of Sinopec,f petrochemical enterprise is one of the experimenters of this franchise mode.However,due to its late start,its experience in the franchise management of gas stations is not mature,and there are some problems,such as slow development of franchise outlets,poor service satisfaction,difficult management,unscientific profit distribution,which restrict the future development of F petrochemical enterprise.In this paper,case analysis,literature research,data analysis and system science methods are used to build a theoretical analysis model of gas station franchise management through Hall three-dimensional theory,and analyze and study the franchise process,personnel,system and benefit distribution of all parties.And put forward four improvement countermeasures and measures of "standardized cooperation process","establishment of training system","improvement of management system" and "establishment of long-term cooperation mode",so as to improve the deficiencies existing in the current franchising management of gas stations,so as to improve the management and service level of franchised gas stations,create a safe and convenient consumption environment,and improve customer satisfaction.Through the research of this paper,I hope to help f petrochemical enterprise improve the management system of franchise stations,accelerate the construction of gas station network with the help of franchising mode,expand market share,and improve the competitiveness of state-owned petrochemical enterprises in the face of foreign competitors.At the same time,it is hoped that by improving the construction of the franchise management system of petrochemical enterprises,private gas stations will gradually integrate into the chain operation system of state-owned petrochemical enterprises,so that gas stations will develop towards standardization,improve consumer satisfaction,ensure social security and stability,and promote the overall improvement of the management level of the finished oil market.