Cultural And Creative Packaging Design Based On Lusheng Clothing Elements Of Dong Ethnic Group

Through previous literature research,it is known that lusheng clothing of Dong ethnic group is an important part of the ethnic clothing,and plays an important role in the inheritance and protection of Dong clothing.Through field investigation,it is found that dong Jia Wubao products have unclear classification and serious homogenization of packaging.Lack of regional characteristics,packaging lack of functionality;Single structure,no brand image,no serialized design problems.Therefore,it decided to apply the visual elements of the lusheng clothing,which is representative of the Dong ethnic group,to the packaging design of dong Family Five Treasures,so as to carry out subtle cultural transmission among tourists.First of all,on the extraction of design elements,through the field investigation method,questionnaire survey method,image analysis,parsing of channel dong dai clothing apparel elements,respectively from the image visual language and the inner meaning of lusheng clothing shape,pattern,color,and content analysis,provide theoretical guidance for the later design practice.Secondly,in packaging design practice,through design positioning,determine the direction of visual expression.It innovatively applies the elements of Dong lusheng clothing through modern illustration in the packaging design of Dong Family Five Treasures,and makes a serialized visual image design in signs,fonts,colors and graphics.In the box structure and material considering the characteristics of the product is divided into four series,window box,special-shaped box,portable box and gift box series design.In order to establish a brand image,the formation of a series,green,with dong regional characteristics of the packaging design.Finally,taking packaging as an effective communication carrier is conducive to inheriting and carrying forward the culture of ethnic minorities and shaping the brand with ethnic characteristics,which is of positive significance to the development of local economy and culture.