Study On The Redesign Of Local Specialties Packaging In The Perspective Of Zen Aesthetics

Zen Buddhism is the unique way in which Buddhism has existed since its arrival in China,and it is a major school of Chinese culture.The formation of Zen aesthetics has had a great impact on indigenous religions,philosophies,art and even traditional literature in China.The concept and uniqueness it contains has also been introduced into the scope of packaging design,thus forming an art form with "Zen" as its core,opening up a new path for exploring the differences of packaging design with regional characteristics.At the same time,the starting and ending points of local specialties packaging design are both human-centered to concretize design creation,which also caters to the central idea of human-centeredness and the unity of heaven and man in Zen aesthetic thought.Therefore,packaging art with local characteristics represented by "Zen" opens a convenient and practical "channel".This paper is divided into four parts: firstly,we explain the background,purpose and significance,methodology and framework of the study,and list the current status of research on Zen aesthetic culture and local specialties packaging design at home and abroad,which provides a theoretical basis for the subsequent research.Next,a brief overview of aesthetics and Zen aesthetics is given,and a case study of the application of Zen aesthetics in the design of souvenir packaging is analyzed.Then the principles and methods of expression of Zen aesthetics in the design of souvenir packaging are summarized.Finally,based on the theoretical part of the previous research,the design of the packaging of "Tribute World" small grains is used as a carrier to translate Zen aesthetics culture into design elements for concrete design practice.