Research And Practice Of Children’s Wooden Toy Design Based On The Theory Of Affordance

With the continuous development of the domestic economy and society,the expenditure related to children’s personal growth in the family is increasing gradually.In this turning point,wooden toys because of its unique characteristics by many consumers love.At present,the research on affordance is in the ascendant in the design field,and the theory of affordance can effectively improve the design level of products by exploring the inner relationship between products and people’s behavior,cognition and emotion.In view of this,take the affordance theory as the angle of view,and study the design factor level,the principle,the method and the flow systematically,make the wooden toy have the certain theory value and the practice value.First of all,this paper studies the affordance theory,combined with the development of children’s wooden toys and related user analysis,to explore the affordance theory of children’s wooden toys design important value.Secondly,according to the affordance theory,the paper analyzes the three related factors of wooden toys(using scene factor,wooden toy factor and target user factor),at the same time,it deconstructs the four layers of the design of children’s wooden toys,including functional layer,behavioral layer,sensory layer and cognitive layer,five principles of usability design for different levels are proposed,such as function enlightenment principle,behavior legibility principle,sense perception principle and cognitive matching principle,the corresponding four methods of usability design,such as function visualization,game scenario,multi-sensory integration and Lexue efficiency,are put forward.Thirdly,the paper puts forward a three-step process of children’s wooden toy design based on the affordance(including the introduction of affordance research,the generation of affordance design and the optimization of affordance evaluation).Finally,the paper based on the above-mentioned affordance principles,methods,processes as a guide to launch a wooden toy design practice based on affordance.The first step is to investigate and analyze the affordance of wooden toys for children.Through the investigation of the target users(children and their parents)and the investigation of production process and living environment,the paper analyzes the affordance of children’s wooden toys.The second step is the definition and generation of the feasible design scheme of children’s wooden toys.Design four different features of children’s wooden toy product groups,including "Jenga","light","children’s rock music","Mu Xing".The third step is to make and evaluate the model of wooden toys for children.After getting the most feasible scheme through the prototype test,the rationality of the scheme is verified by model proofing and bility evaluation.The research and practice of this paper hope to provide new ideas and methods for the promotion of wooden toy design,and provide more vitality and competitiveness for the development of China’s wooden toy industry.