Qingyang sachet,as a folk art,has developed for thousands of years,integrating regional characteristics and cultural characteristics in different periods.Different from other folk art,it is a witness of Chinese civilization and a relic of Chinese culture for thousands of years.With the progress of science and technology,the growth of social economy,culture,entertainment rich and colorful,the traditional folk art since the1980 s start winding down,gradually fade out of our lives,even in some places children wear sachets are considered very "dirt",make adornment and poverty,backwardness hook sachets.Although the state and local government successively issued relevant policies to support the development of Qingyang sachet after 2000,the investigation and analysis found that the development of Qingyang sachet was still in a difficult and stagnant state.This paper starts from the origin of Qingyang sachet,analyzes the cultural characteristics of Qingyang sachet from the aspects of creative thinking,modeling connotation,color application and embroidery technology,explores the development status,inheritance dilemma,development outlet of Qingyang sachet,and analyzes the problems existing in the process of innovation and development.The comprehensive and meticulous exploration in the early stage made full preparation for the later creation.Through data review,literature reading,questionnaire survey and field visits,we know that there are serious homogeneity of goods,lack of innovative design,lack of application scenarios,backward business level and other problems in Qingyang sachet.Therefore,it is an irresistible trend to design a series of new sachet that integrates the characteristics of The Times and caters to the mass consumer market.Innovation is the necessary premise for the survival and development of an industry and the inexhaustible source of its vitality.The innovative design of Qingyang sachet selects twelve zodiac sachet as the creation theme and develops on the basis of inheriting qingyang sachet technology.Instead of the stereotypical ornaments and pendant sachets in the market,the twelve zodiac sachets are designed into twelve popular national trend small backpacks,which not only cater to the public aesthetic,but also increase the daily application scene of Qingyang sachets.The shape design combines the characteristics of the animal itself and takes the popular cartoon animal image as the inspiration source.It is decorated with qingyang paper-cut pattern elements,another characteristic of Qingyang intangible cultural Heritage,so that the whole sachets are cute,interesting and lovely without losing cultural connotation.Qingyang sachet is a unique folk handicraft.Industrial development of it is not only an effective way to protect traditional culture,but also an effective way to drive the economic development of Qingyang and expand the popularity and influence of Qingyang. |