| As a traditional non-staple food in China,Chinese cakes have always been loved by people from all walks of life.Even in the era of lack of material materials,all kinds of Chinese cakes have become "luxury" snacks that can only be tasted during the new year and festival.However,it is regrettable that since the reform and opening up,Chinese pastries have gradually faded out of people’s vision.Of course,it is related to the increasing enrichment of material materials and the substantial improvement of people’s living standards,but it is also related to the urgent need to improve the shape and taste of Chinese cakes in a rich society,and pay attention to the function of packaging design.In recent years,"the style of the Republic of China" has become popular in film and television,architecture,clothing,music and other fields,and has brought good benefits.In the packaging design of Chinese pastries,trying to use the "style of the Republic of China" should play a positive role and significance in reviving Chinese pastries.After all,the period of the Republic of China is the period of the integration of Chinese cakes.The impression of Chinese people on many "time-honored" Chinese cakes is closely related to the period of the Republic of China.By reading a large number of relevant literature and analyzing the broad and narrow meanings of "Republic of China style",this paper analyzes and explains the main characteristics of "Republic of China style" packaging design and its contemporary performance,and discusses the aesthetic value,cultural value and commercial value of "Republic of China style" in modern packaging design in combination with the appreciation of relevant excellent "Republic of China style" art and design works,It provides theoretical support for the application of "Republic of China style" in the packaging design of Chinese cakes.On this basis,this paper makes a detailed investigation on today’s Chinese pastry market,summarizes and analyzes the shortcomings of modern Chinese pastry packaging design,and puts forward solutions and methods for the target problems.Finally,combining theory with practice,around the Chinese pastry brand "flower cat" created by the author,a set of modern Chinese pastry packaging design works with strong "Republic of China style" are designed,in order to provide reference for Chinese pastry manufacturers to improve product packaging design. |
